Achieve Creative Process

What is the creative process? Can anyone generate great ideas? Perhaps, with the right motivation, everyone could construct a marketing or promotional strategy, and construct a great advertising campaign. What stimulus would be required to inspire someone to write exciting copy?

Being in an excited state of mind would certainly be a beneficial factor to initiate the creative process. The dynamic of enthusiasm, and methods for entering the zone of jubilation, are among the starting points for inventiveness.

Would drinking an exotic beverage, or eating flavorful meat, help to generate the productive process? Or would visiting a comedy club, or watching comedic videos, motivate one to enter into an artistic mind-space? Possibly, having snacks nearby, such as cupcakes or chips to nibble on, would be best for one’s playful nature to arise, while one writes.

Once enthused, one can begin composing great marketing material. Listening to high-spirited music, while one writes, can set the tone of one’s typing speed and stimulate one’s thought generation process. Music can set a rhythmic balance, for the steady expressive flow, of one’s creativity to materialize on the computer screen, and eventually on paper. Watching a program about nature can connect oneself with one’s inner creative being. Shows about ecology and the animal kingdom are a great distraction. Reality television in moderation may also be a useful distraction. To be successful at inventing marketing and promotional text, one must write often and on a consistent basis.

The creative process initially starts with brainstorming. Generating many ideas before moving forward on any strategy is important for considering many options.

Being creative requires entertaining your mind. This means you must imagine that you are someone else who is providing mental stimulus to you. Various activities can assist you in this realm such as brain training exercises that challenge your brain to develop new thought patterns. Crosswords and other active thinking games can also be most helpful for generating creativity.

Writing a short story or comedic post may be useful to get your creative mindset in gear. You will want to occupy your mind in non-traditional ways to develop new intellectual processes.

You could also treat yourself to a day out at an art gallery or go on a leisure trip somewhere away from your primary work location for at least half a day. New sights and new interactions with new people will be most helpful for you to achieve the creative process.

How to Stay Stress Free

A friend of mine related a phrase to me the other day, which just seemed to make the most sense: “Your problem shall never become my problem.” These words of wisdom might seem to some people, to be an odd or insignificant expression. Or these words might be the key to a gateway to serenity and calm for one to stay free of stress.

Oftentimes, people will ask each other: “How are you doing?”, or “How’s your day going?” The person asking, is likely just being polite, and does not sincerely care how one is doing. The inquiring person is not really concerned if one’s day is going well, or not. These pleasantries are general terms of communication, which are regularly expressed, for people to seem courteous towards one another. Suppose one asked an acquaintance: “How’s business?” and their associate replied: “Businesses is not going well. Expenses are high, profits are low and no customers.” What response should one offer as reply to such statements?

Perhaps one would be at loss for words. While one wants to be sociable; one surely does not want to hear gripes, from acquaintances, or from strangers. If one were to visit a hair salon and one made chit chat, with the hairstylist, or barber – just to pass the time – then one is not interested in being burdened with the stylists’ issues. The conversation is just idle chatter.

To be be genuine, should one preface one’s banter with a caveat? Perhaps one should preface one’s inquiries with a clause,   such as:  “For the purpose of being polite, but not with sincere concern…et cetera.” Would such phrases seem rude, or absurd? Perhaps such bluntness would seem impolite. But one must evaluate what form of discussion one prefers? Is it better to have a conversation that materializes into a counselling session, or to only have a short dialogue?

Depending on the type of relationship that one has with someone, one could determine, how to best initiate only a mild discussion, or a in-depth conversation.  Likewise, depending on one’s familiarity with one’s associate, one will know which subjects will elicit a moderate or extensive reply. Certainly, one must balance being cordial, without allowing others to impose their problems upon oneself.

To stay stress free one needs to occupy one’s mind and body with relaxing activities. Being active reduces stress levels and promotes overall well-being. Regular exercise, meditation and yoga are great options for a stress free regiment.

How to Make Your Business Great

Building a business is a serious task. You will be investing much of your money into it initially, and during its process of growth. To be sure that your investment is wise, and one which can be realized, you need to ensure that your business practices, are best practices for your company.

Partnering with the right purveyors and selling to the right purchasers, are key components for a successful business strategy. You need to be sure that you can count a supplier to provide a quality product every time, which will arrive on time. Also, you need to be sure that you will be able to sell the products you purchased, to buyers who will be able to buy from you, on a set schedule. Otherwise, you will have to store the goods, which could take up space beyond your storage capacity. This idea, of receiving and distributing products without the need for storage, is known as a Just in Time production strategy.

To facilitate a constant flow of purchases and sales of products, without storing items; one will need to be sure that one’s purchasers have a steady flow of revenue, to make regular purchases. Supplying products that do not need to be stored in a warehouse is known as Just In Time delivery. To maintain this type of business system one will need to be kept informed of the regularity of a buyer’s sales and inventory requirements.

A clear and consistent communications process will need to be developed, and adhered to, for this system to operate effectively. Also, for one to know the purchasing power of one’s buyers, one should know the financial status of one’s buyer, including credit options, to which they have access. A direct and transparent communications process, of this type, will require trust and confidentiality.

Likewise, to be able to properly service the requirements of one’s purchasers, one should be knowledgeable about the production capacity of one’s suppliers. Knowing the organizational setup of one’s suppliers; such as human resources practices and union affiliations, is useful information. This data ensures that one will generally know the stability of product supply, and be fully able to predict any stoppage of product supply.

Staying ahead of the curve, by being well-informed is crucial to putting one’s best business face-forward. Even if there are some delays in production and / or supply, as long as one is sure to communicate any issues far in advance, one will be seen as professional. Being professional goes a long way in demonstrating one’s readiness for business relationships and partnerships.


How to Portray Professionalism

Being professional, is surely about more than having a degree; if even one is a specialized expert. It is vital your success in business to know how to portray a professional presence. A professional, is one who exudes manners; and who refrains from hearing, or relaying rumors. These two character traits might be one in the same. Gossiping is not becoming of one who has manners. Professionals must set an example of acceptable behavior for everyone with whom they come into contact.

Speaking softly, or at a moderate tone of voice, standing upright with good posture, and walking as to demonstrate much confidence; are among some of the many attributes of a professional. Saying only what is necessary, and not engaging excessive conversation, is the way of a professional. Having a profession and practicing it, requires positive characteristics, in addition to one having a designation.

Mannerisms, steadiness of one’s voice and one’s ability to focus, while engaged in discussion, are components of professionalism. One’s attire, and the way one wears it, displays the confidence of a specialist. One’s clients will envisage one, based on one’s appearance, one’s use of vocabulary, and the clarity of one’s speech.

Well-groomed hair and trimmed unguis’s, in addition to clean hands and face, are the basic requirements for every person. A professional must surpass the basic standard. If one decides to wear cologne or perfume, one should do so sparingly. One should promote a delicate, yet alluring fragrance. Some deodorants and antiperspirants include aftershave, or other complimentary scents. These should be one’s chosen scents, for daily usage.

Fresh breath is also quite important, especially, if one will meet directly with clients. One should have mouthwash and real mints handy; as one might need to refresh one’s breath at anytime. Preferably, before meeting with clients, one should ensure one’s breath is fresh.

Also one’s office should exude a welcoming fragrance. Freshly brewed coffee, or flavored (steeped) tea should always be available for clients. The aroma, of brewing coffee, creates a sense of comfort and warmth, within one’s professional setting. A welcoming scent is an invitation of welcome, to guests. A professional always portrays superior hospitality, to one’s clients, which should always be treated as guests.

To display the best professional presence be sure to dress for success. Stand tall and exhibit great poise. Walk like you own the place in every place you go. Be a professional who is in control of your environment, wherever you may find yourself being.

How to Market Your Company

Before building a marketing strategy, be sure that it makes sense. You will need to know how to market your company to achieve effective results in the marketplace. Do you have a catchy tagline? Is your opening sentence captivating? Will readers be enthralled, and have a great desire to read more? If your tagline is likeable, then you need to determine your intended demographic for your promotional campaign.

There is little or no purpose to an offer incentive – to gain customer interest in your products or services, by promising a gift or voucher, as part of your advertising platform – if you are not going to provide it. While you might have initially garnered attention, by offering such a bonus, the value of this prize will immediately decrease, once a customer realizes that it is non-existent. Also, don’t waste time or money with campaigns for anything free or partially complimentary, unless your company can certainly provide the services, as specified. The failure to fulfill a commitment is a sure way to lose credibility, in the marketplace, and in the mindset of public opinion, about your business.

It might seem bizarre for one to even have to contemplate such preposterous concepts for marketing, yet they are often employed by prominent companies. Instead, a sincere and direct explanation of the value of your products or services; accompanied by some references, will do much more to make your business shine. In your business literature be sure to discuss the worth of your merchandise or services, in relative comparison and contrast, with your competitors offerings.

Also, if you rival is suggesting a certain discount or gratuity, then you should propose a greater reduction or reward, in order to ensure customer loyalty. Consumers want to have many and varied options for their purchases. Consumer shopping will increase for the companies that are in staunch competition with each other. This is likely, because customers will want to fully maximize the benefits of the various incentives offered through the products and / or services of each business.

Committed patrons will often buy much more than they need, just to ensure that they have capitalized, to the fullest extent, on the true value or worth of company’s coupons or discounts. A certain sense of pride is exalted, when a purchaser feels that they have gotten the most out of a rewards program. Make your customer’s feel like proud purchasing champions and your company will reap the long term rewards.

How to Expand Your Business

When considering expanding your business, focus on maximizing customer participation in your marketing and promotional campaign. The more consumers feel connected to your business through being able to contribute ideas for product display, advertising initiatives and discount options, the more likely these patrons are to shop at your store. This methodology can be applied to a variety of businesses. Invite suggestions and comments from your customers, through ballots and via online comment forms. It would be great to even offer a prize, or a coupon, for the most original and useful suggestions. Also the best comment could be featured online, or onsite at your company.

Depending on the type of business you operate, your consumer involvement will vary. Perhaps a clothing store could allow shoppers to participate in a fashion show. Obviously, there would need to be an adequate professional registration and screening process. Consumers who sign-up, as contestants, are likely to only purchases from the store that has the most excellent contests. Likewise, consumers who are enthusiastic about wanting to showcase your stores’ clothes, will surely want to buy them.

Marketing for customer inclusiveness, can also be applied to businesses in food service. If you operate a restaurant, or other food service business, then you might want to hold a draw, for at least ten customers, which offers a complimentary cooking lesson. This culinary demonstration would feature the main chef, of the eatery, and encourage attendees to prepare meals at the event.  Also, guests should receive copies of recipes, from the session, to take home with them.

Supermarkets, or superstores, could offer a shopping-spree to a lucky shopper. This privilege could be offered to every 100th shopper, daily or weekly. Smaller venues could offer prizes, or discounts, to customers who frequently redeem coupons at the store. In Toronto, great coupons can be obtained from:

Service related companies could request customer reviews. Prizes could be offered for the best written comments, on improvement. It is surely better to request comments / constructive criticism, rather than to have complaints brought by disgruntled customers. A competition, for the best submitted suggestions, will encourage consumers to share their opinions. It will also simultaneously promote your business. Consumers will be happy to offer suggestions for service / product improvement. Customers, who will take the time to write a well-written remark, are loyal and committed to the improvement of your company.

Businesses, in the same shopping mall, could merge campaigns, when developing contests for customers. Patrons, who shop at the mall, will be more apt to shop there regularly; if they know they will be eligible to win a contest, or even a prize. Even competing companies, could participate in a similar customer reward / loyalty process. Visitors to the mall might regularly buy, from one company or  another. Occasionally, a loyal customer will want to sample a competing company’s products. Competition is a great way to generate business for many companies.

How to Write a Great Article

Every article has a topic or a theme. There is purpose for the composition. It might include general reporting, or the written material could be part of a series of articles on a certain issue. Certainly, for the article to be well-read it needs to be written well. Proper grammar and stylistics are surely key ingredients for a good article.

While an editorial should properly cover a story, it should also include an interview or comments, from experts in the specified field of consideration. The goal of a well written critique should be to encourage positive improvement for the topic addressed. Otherwise, while there might be great prose within the writing, there might not be an actual point for publishing it.

Upbeat stories and interesting topics are rare, but are much needed in society. The written word is meant to inspire constructive change. Articles about community initiatives are rare, but are very important. Too many articles are written about celebrities and fashion, generally.

Instead, more articles could be written about philanthropic work of celebrities and the economy of fashion.
Readers need to gain perspective from having read a written submission. They need to learn something of value, which will inspire them. It should be a goal of major publications to feature one positive story in each issue of their circulation.

Journalists should seek various opinions on their featured topics, in order to offer an unbiased written document. Perhaps some opinions should be from experts, while others should be from the general populace. A diverse viewpoint will enrich the value of the editorial.

Possibly, journalists should request submissions from members of the community, on a variety of topics. Then write their column, after having read a few submissions from the public. This will provide the columnist with a varied outlook, when composing their work.

The most crucial and important rule of thumb for great articles is that they follow a winning format. Firstly, they should have a great grabber in the opening or first sentence. This attention grabber needs to contain the key component components of the article in one phrase, if possible. Also, each paragraph should have a opening first sentence that intrigues readers to read through the paragraph, rather than skimming the content. The conclusion needs to summarize the key point of the post. The conclusion should leave the reader wanting more and being interested in reading additional work penned by the same author. This can be achieved if the conclusion indirectly poses a question in the final paragraph, which leaves reader in some degree of doubt.

How to Develop a Promotional Network

Consider the market of the business professionals with whom you want to network. If you really want to know how to develop a promotional network then survey business professionals with whom you want to build a promotional network. Ask them: what topics are of interest to them? Write about their services and products. Compose articles that you know they would enjoy reading and which would appeal to their customers.

Writing articles of value, for your professional network, will increase the likelihood of them promoting and circulating your literary masterpieces. Consider topics that promote their products and services in new ways. Incorporating new slogans or prose into the editorial, along with humor, will surely enrich the worth of the document.

Businesses are always appreciative of complimentary text, which illuminates their company. Before composing your written material, speak directly with the principal of the business to determine what topics would make for an interesting critique. Also, inquire as to whether or not humor or puns would be acceptable for inclusion in the commentary. Read current publications about the business, written by them or by journalists. Review the style of those compositions and keep them in mind, when creating your article.

Write two versions of your document. One edition should be created using industry relevant marketing terms and one version, in vernacular, or plain language. This way the company will have the option of varied texts. Perhaps they will use one copy in a trade related magazine and the other on their website or in their newsletter.

Contemporary businesses want to read articles that have been written with industry specific jargon. Whereas, customers want to read text that is both intriguing and exciting. Writing, while considering the audience of readership, will aid you in focusing on key points of curiosity. That being said, if you are going to write numerous articles for the same company, then you should limit your text to one point of focal point. Therefore, you will be able to write many articles without your documents seeming redundant.

A great way to develop a promotional network is by hosting events; either online events known as virtual events, or onsite events. During focused events that have a clear theme and set program for mingling and networking, business professionals can meet and interact. A large glass bowl at the entrance to the event for business professionals to leave their company business card is a excellent strategy. Perhaps a business card draw with a prize is the best idea to encourage event attendees to deposit their business card in the large bowl for the raffle.