Big Box Stores Gone Wild

Why do big box stores or department stores spend so much money on marketing and promotion and almost no money on training and retaining staff members? In recent months and years many large chain stores have closed down and some have announced closures.

After spending many millions of dollars in infrastructure, store promotion and training staff, it is a terrible waste if the store doses not stay in business for at least a few years. It may take from five to ten years for some big box stores to actually break even or achieve real profit, after initial investment and paying off loans and / or mortgages.

Lease rates will likely grow upon renewal so the store must not only maintain sales, but must constantly grow sales profits every month and every year. To ensure this goal, daily sales need to be high and shortages for loss prevention need to be minimal or non-existent, at best. This strategy is reliant on employee motivation to achieve and loyalty to the company.

If staff are only paid minimum wage, then how can they be expected to demonstrate great customer service? Instead these unmotivated workers will only perform basic duties as per the job description.

To boost morale and employee commitment to companies employers should offer employee development programs. These could include internal or external training options, such as certificates programs at local colleges or prestigious seminars hosted by popular motivational speakers.

But in a customer service environment customer satisfaction is what counts. This can only be achieved if customers receive a smile, an appropriate greeting and are treated like family. Internal training on how to smile and how to effectively communicate with customers is essential to maintaining customer relationships.

Management must also set an example on how to behave and should treat staff in a cordial way. This could include taking staff out for lunch, hosting staff luncheons.

People want to be spoken to in a cordial manner, feel welcomed and received as though they are appreciated. If customers are not made to feel as though they are valued at a store, then they will not care much about the products, which they can purchase elsewhere.

If one cannot create a positive consumer-friendly environment, then perhaps it would be best for the products to only be sold online or in a warehouse. People shop not only for the item they want to buy, but for the experience of shopping in and of itself.


Language of Business

Regardless of the actual languages spoken in a society the language of enterprise is unique. Colloquial speech is irrelevant for commerce. Every arena of business has its own dialect. There are many terms for business jargon, such as as balderdash and vocabulary.

The jargon used by any in group within a business sector will vary and may be diverse even within a set commercial realm. This can be due various functions of teams or groups and their need to express key terms, which would only be recognizable and relevant within the group.

The purpose of a unique lingo is that will only be understood by those in the know. These people may be colleagues or business partners, or simply other people in the same industry. Limitations on who is in and who is out of the communication clout can be changed at anytime, by teaching others one’s unique shoptalk or parlance, whichever you prefer.

To ensure that all speakers of the slang are in sync with each other there should be a short dictionary of the unique vocabulary. This allows for a reference point for clarification of terms for common speakers and newbies to the jibberesh.

Every realm of trade utilizes its own key terms and phrases for expediency. Is there a unique jargon for your area of financial development?

To be successful in any type of merchantry one must know the vernacular or shoptalk used in one’s business.

Being hip to the verve is essential for flourishing in one’s work.

When working in any career area it is essential that one be conversant in the lingo, slang, jargon and specific terms, which are the tools of trade. Also, one should know the acronyms and abbreviations for regularly used phrases. 

Without a full understanding of the language and phraseology of a market sector one cannot fully immerse oneself as a member of the industry. If one is not completely fluent in the language of one’s business, then one will be a great disadvantage during meetings – prime time for financial negotiation. 

So before your first day on the job in a new career field, prepare for work by:

– Buying a good and current pocket dictionary.

– Buy a handbook of industry terms. 

– Read up on your trade in the newspaper and relevant publications; such as journals, magazines, or periodicals. 

– Research the company where you will be working on the internet, as well as major competitors. 

– Speak with as many colleagues as possible about the main terms and phrases that they use in their work.