Benefits of Being a Minimalist

In the professional realm of Web Design there is a style known as minimalist design. This system of showcasing a business online promotes the company based on the worth and value of its offerings, without a lot of visual mess.

Some Web Designers will design websites with many colors and many gadgets, too many pictures, sliders and buttons. A minimal approach seeks to use fewer gadgets and let the text and services and / or products speak for themselves.

In life a person can likewise overdue their presentation, whether in marketing and promotion or in social settings, by overstating their skills and / or values. Saying less and doing more is surely the better way. Getting others to champion one’s cause is even better.

If you can take up less space than possible and seem to occupy more space than is measurable in the hearts and minds of others, then you will have reached the upper echelons of social excellence. Being a person that is well liked and one that other people want to promote, is being a winner in the world.

Offering a hint of your hobbies and interests is smart. Reveal just enough to elicit some attention from others. Leave people wanting to know more. Utilizing this strategy of being soft on making an impression works wonders in life and online.

The online world is still part of the world. Wherever you are you are in the world. Who you are in the world does not change unless you modify yourself. The method and approach you use to market yourself socially and online influences the way customers and friends or colleagues perceive you.

There is value in promoting yourself. But as in business, even more so socially, the degree to which other people speak about you helps to present you in the best possible light.

You can print many business cards, which are one or two-sided and which have multiple graphics / images and various options for people to contact you. Is it best to list your office phone number, cellular phone number, e-mail address (business and personal), website, and social media links and so forth? Perhaps it might serve your interest to present yourself simply.

You could instead, list only one phone number and one e-mail address, which contains your website as a suffix. Your business card you have one image, being your main logo. Your logo, which is your calling card on the business card and online and wherever it appears, should be easy to perceive and comprehend at first glance. Keep it simple and be a minimalist. Let people incorporate their ideas and perceptions into who you are and into your business purpose. Being minimal can yield maximum results.



Toronto Marketing Campaigns

Toronto Marketing  Campaigns

What is the key to successful marketing in the vast multicultural cosmopolitan city of Toronto?  Perhaps the first essential ingredient is to recognize that this City is vastly diverse and multifaceted. Keeping in mind that one is advertising to a wide demographic of cultures and communities is extremely important to ensuring that a marketing campaign is successful.

Catering to the tastes and mores of the community is integral to realizing marketing excellence. For print ads the text should likely be focused, concise and avoid any innuendoes that promote stigmas that contain a racial or cultural bias and / or which demean a national or community group.

It is crucial to capitalize on ideas on which everyone would agree are fun and upbeat. Every effort should be made to avoid slang terms and language that is rude or offensive. Toronto Marketing Campaigns need to include items of interest to the populace. Local food choices and current event happenings are great game to be included in marketing efforts for marketing in Toronto.

Television advertisements that air on local television stations should make mention our culturally rich fiber. Discussion and mention of unique foods and eating establishments are the perfect area of focus for a City that contains a population that loves to eat diverse foods. A minimal use of props and puppets is best for television ads that want to be effective in Toronto Marketing Campaigns.

Copy spoken on the radio should avoid the use of bizarre and odd accents. Authentic accents are acceptable for Toronto Marketing Campaigns. Commercials should include minimal use of music and scale down on stupidity. Sticking to the point of the promotion is best for radio ads geared towards Toronto Marketing Campaigns.

Flyers and brochures that are distributed should be printed on recyclable and recycled materials using ink made from plant sources versus chemically engineered ingredients. To demonstrate to the audience of Toronto Marketing Campaigns that a company cares about the City, ads need to be created and promoted in an environmentally friendly way.

At trade shows you should ensure that your staff speak intelligently about your business and treat visitors to your vendor booth in a professional manner. The words spoken by your staff or employees definitely count as part of your Toronto Marketing Campaign.

If you are a business owner in the City of Toronto, you will want your business to be effectively marketed. Do your best to hire a marketing firm that will ensure that your company maintains a professional image.


Thus Spoke John Galt

Thus Spoke John Galt

In the book Atlas Shrugged, whenever an idea, thought or statement seemed so bizarre that it could not be explained, a reference was made; being: “Who is John Galt?” Herein this article the reference will be used in the same manner.

Thus spoke John Galt:

  • Why when people are carded on the street they are asked for identification; instead of being given a card that contains useful information on resources, such as; shelters, legal advice, medical clinics, social service agency contacts?
  • Why is money spent on slandering candidates, during election periods, rather than on allocating the much needed funds to help people in need?
  • Why are matters of no importance the main focus during election campaigns, as means of detracting attention from real issues?
  • Politicians speak confidently and loudly about matters of no substance and softly about important issues.
  • Why is money spent on promoting causes to help the poor, rather than money actually being given to the poor?
  • Why are there rules in condominiums that everyone must follow, which no one can actually know? Since not all rules are posted.
  • To qualify as being poor enough to receive social assistance one must declare that one has at least some money.
  • To get food from a food bank there are sometimes application forms to be completed. What if the recipient is illiterate? Perhaps the applicant is also hungry, unemployed and does not speak the local language. Or maybe the person has no phone and / or address? How can this person be expected to complete the necessary form(s)?
  • To qualify for housing assistance, one must have a current address from which one will move.
  • To be considered capable of doing a job one must prove that one has already worked in the same role and has relevant experience. How can one gain the necessary experience if one has not worked in this area of expertise?
  • To be eligible for employment counseling one has to prove that one can find a job and be considered job ready and / or capable of working.
  • To qualify for legal aid one must demonstrate some source of income and / or savings.
  • Schools don’t teach one how to complete a tax return, but one must know how file one’s tax return before one graduates.
  • People are permitted to smoke cigarettes and not simultaneously required to have health insurance.
  • Soda pop and bottled water are more expensive than alcohol / liquor on a cruise ship.
  • To make a telephone call on a cruise ship can cost more than a fancy drink.
  • You can order almost any food for delivery, but not fruit or milk.