TIPS FOR YOUR SMALL BUSINESS THIS HOLIDAY SEASON

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Tips for Your Small Business this Holiday Season

The holidays are the perfect time to give your small business a much-needed boost, with an assortment of opportunities to attract new customers and bring back those from the past as well. E-commerce gift-buying is expected to reach a trillion dollar peak in 2022 according to data compiled by Adobe, so it’s important to capitalize on this growth.

Brands Won invites you to read on to learn how to upgrade your marketing strategy, build brand equity, and attract those last-minute shoppers leading up to the holidays.

Talk to Your Customers

As a small business owner, you have no shortage of ways to connect with your customers, ranging from email to social media or website comments. Look to interact with your customers this holiday season by engaging in conversations with them online and through social media.

Consider posting prompts on social media asking about holiday traditions or what your followers would like to do on their next vacation. And don’t forget about Jewish and Muslim followers as well or you will isolate a good chunk of your potential buyers. If you’re looking to give back this year, a great prompt is asking your followers which cause they’d like to see your business support.  Establish trust with potential customers by being clear about what you are offering to provide or donate.

Then, take the time to respond to your followers. If you have thousands or millions of people following you, you won’t be able to talk to everyone, but you can respond to a fair number of comments. By taking the time to acknowledge your followers, research from Ambassador shows that you’re showing you care and helping the 71% of Canadian consumers make a recommendation after seeing a brand’s social media. If you end up making donations based on your followers’ responses, be sure to make a follow-up post.

While you’re thinking about communication with your customer base, make plans to send them holiday greetings via email or paper cards.  It’s a good way to  offer a coupon for some of your merchandise, too.

Upgrade Your Look

Look to market your products by upgrading your bags and shipping materials. More and more business owners are discovering they can use their bags to make a statement or decorative piece, and you can ensure their homes become billboards for your company by providing high-quality packaging materials they’ll love.

Upgrade your shipping boxes. A great example of this is FabFitFun. As the brand has progressed, they’ve developed more artistic boxes. These boxes are frequently captured in Instagram posts and pictures as customers use them as backgrounds or focal points in photos.

Your logo should be eye-catching, memorable, and tie into your business. Do you feel like yours needs a facelift? Work with a graphic designer to revamp this key part of your marketing. If you and your graphic designer are exchanging image ideas, JPG files can be cumbersome to email. By using a JPG to PDF converter, you can convert these files to PDFs which will make them easier to send while still preserving image quality.

Get Last-Minute Shoppers

You can attract last-minute shoppers by giving them the opportunity to get discounts or deals on fast shipping. These shoppers will often be looking to get all of their gift buying done in one go, and you can take advantage of this by making it easy for them. A great way of doing this is creating a gift guide, highlighting gift options for each person in their life, such as their parents or significant other.

It’s also important to post your updated holiday hours if you have a physical store, as you don’t want to miss out on sales because shoppers showed up when you were closed. You can do this easily on social media, which is the perfect place to stay engaged with your customers. Another benefit of having a physical store is the opportunity to capitalize on the advantages your location brings. Connect with other businesses that are close by, and consider a joint event, such as a walkable evening shopping event. You can promote such an event by touting the physical and mental health benefits of walking, and areas with a high Walk Score are perfect for people to get out and about.

Attract the last-minute shoppers by dressing up your storefront with wreaths, lights, and other decorations. This lets them know you’ve got them covered for their holiday shopping needs.

Hire Freelancers to Help

If this all sounds great but you’re wondering how you’ll find the time to put these in practice, hire freelancers to help you out. There are freelancers that can do pretty much anything you need, including help with your marketing efforts. They could execute any of the above ideas, or help you expand your strategy. For example, a TikTok agency could help you break into a surging social media platform to help promote your business.

Check out job boards to find an agency or other professionals like web designers, packaging designers, and more. If you need help with the holiday rush, consider hiring some temporary employees to do packing and shipping.

Key Takeaways

Getting your business ready for the holiday season can be an exciting time as you prepare for more and more new customers to start rolling in, especially if you use proven methods to get people to shop with you. By preparing both your physical and online stores, you’ll be sure to attract potential customers. Have a very happy holiday season and go smash your sales goals!

Brands Won helps ambitious businesses generate more profit by building brand awareness, driving web traffic and connecting with more customers. Reach out today for more info! 647-642-8643

How Entrepreneurs Can Use Safety-Conscious Approaches When Decorating Home Office

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While the pandemic is easing, taking precautions when meeting with clients is smart for every entrepreneur. If you want to make sure that your home office is ready for in-person and virtual meetings, here are some safety-conscious approaches that can help, brought to your attention courtesy of Brands Won.  

Best Practices for Safety-Conscious Client Meetings 

Certain best practices are a necessity when meeting with anyone in person. Here are a few basic rules to follow: 

Also, find ways to use technology to increase safety. For example, you can reduce the need for direct contact by using invoicing and payment processing software or holding virtual meetings instead of gathering in person. 

Choosing the Best Space for a Home Office 

As an entrepreneur with a home-based business, investing in your home office is wise. Make sure you have a separate room you can use for your company, allowing you to keep your personal and private life separate. If possible, select a room with its own exterior door or one that’s near your main entrance. That way, you can reduce the need for clients to walk through other parts of your house. 

While it may seem counterintuitive, investing in your home and creating a separate home office can be a great idea if you’re selling soon. By taking photos of the improvements and tracking the project, you can show why your home should have a higher appraised value, making it easier to ask for a higher price. 

Getting Your Home Office Ready for Client Visits 

If circumstances warrant it, use an online label maker to clearly indicate any safety-critical information. Labels can also be handy for indicating useful information to clients who may be unaccustomed to your home office. 

Social distancing is also a critical part of safety-conscious design today. If you want to make sure that clients give you enough space, set your office up in a way that makes it a necessity. For example, with larger meeting tables, only put chairs on the far ends. For seating areas, choose heavier furniture that isn’t easy to move, like sofas or wingback chairs, and position a coffee table between you to discourage them from shifting the seats around. 

If you have a couch or chair you’d like to use in your home office, but it’s damaged, consider working with a furniture upholstery service. Spend some time reading online reviews to find a reliable company. Then reach out to discuss your needs and request a quote. Get a few quotes before selecting who you want to hire. 

Preparing for Virtual Visits 

Since meeting online is safer than getting together in person, make sure you can offer virtual visits. Get a broadband internet connection and hardline in and invest in a high-quality camera and microphone. 

Since being seen clearly is essential, combine natural light from windows with table and floor lamps to illuminate your space. Then, get a ring light to ensure your face is well lit. 

As you implement practices for digitizing your business, it’s helpful to see what other operations you can move online. If you implement new invoicing software, for example, you can make your invoicing process paperless. This not only benefits the environment but also makes getting paid by your clients quicker and more efficient. 

Bonus Tip: Protecting Your Assets 

If you want to protect personal assets from litigation, choose the right business structure. By incorporating your business, you can reduce your liability and potentially capture some tax advantages. 

Over the years, we at Brands Won have worked with Fortune 500 companies, as well as brand-new startups. We help ambitious businesses like yours to generate more profit by; building brand awareness, driving web traffic and connecting with more customers. This process results in increased revenue. Please call us today, to get started, right now. 

Insider Secrets to Creating a Winning Website for Your Small Business

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As a small business owner, your website is an essential marketing tool. It allows would-be customers to find you online and provides them with critical information about your goods and services. It’s important to make the most of your business website and the opportunities it offers. Web design services from digital marketing firm Brands Won can help, providing the expertise you need to ensure a strong internet presence.

A basic understanding of best practices for small business web design will help pave the path toward success. Read on for insider tips for creating a winning website.

Start with a user-friendly web building and hosting tool

There are many web design tools available, which make it simple to construct your own site. Many of these double as hosting providers, allowing for a streamlined administrative approach. Business.org rounds up some of the top contenders, including GoDaddy, WordPress, Wix, and Squarespace. When you hire a web design professional to create your site, they can advise on which tool is best for you depending on the platform type you’re building.

Plan out your content in advance

Before sitting down with a web designer, map out the content for your platform. At the least, you’ll need a home page, about page, and contact page. Sketching out your landing pages in advance will allow you to create a comprehensive content map, which will also be useful for search engine optimization purposes. Content mapping also has other benefits, such as allowing you to chart out a path for your customers to guide them through the sales funnel.

Make intuitive design a top priority

The last thing you want when a potential customer stops by your website is for them to get frustrated by a confusing design and click away. This doesn’t just mean you’ve lost a customer—it can also hurt your search engine rankings. Follow best practices for creating a user-friendly platform. You want it to be mobile-friendly, have well-configured information architecture, and feature easy-to-read and scannable content.

Emphasize search engine optimization from the start

Search engine optimization, SEO, refers to how easy it is for people to find your website online. Good SEO requires attention to many components, from how the pages on your website are titled to the keywords you use in your content. Google and other search engines may also factor in whether a platform is mobile-friendly or not. Fortunately, when you work with Brands Won, you can take advantage of their SEO expertise, and they’ll help you understand how to make SEO work for you.

Use social media to promote your website for free

Your website is just one part of your business’ online presence. Your social media is another valuable component and should be crafted in parallel with your website. You want these various elements to be cohesive and combine to form a strong brand. Once it’s set up, you can also use your social media to drive your content marketing efforts. For example, when you publish a new blog post on your website, you might push it via your social channels.

Try email marketing as another means of free promotion

Email is another tool you can use to drive your content marketing and promote your website. Email marketing is well worth the effort. As Hubspot explains, it offers an excellent return on investment, ROI, generating an estimated $42 for every one dollar spent. To establish an engaged email list, give your customers the chance to opt-in and clean your list regularly by eliminating individuals who aren’t actively opening or clicking on emails. If you need help with this task, consider outsourcing to freelance email marketing services to make this a more seamless task. 

A stunning website can be a valuable tool in driving your business success. Trust the tips above and the professionals at Brands Won to help you craft a compelling online platform.

Marketing Ideas for Senior Entrepreneurs

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By: Sharon Wagner of seniorfriendly.info

Marketing Ideas for Senior Entrepreneurs

There are a growing number of seniors who are establishing their own businesses or embarking on a second career. If you’re a senior who’s new to the more modern business landscape, you might need ideas on how to diversify your marketing strategies to make your company more profitable.

There are over 2.5 million people in Canada who fall within the 60 to 64 age group, where there’s reportedly an exponential growth of entrepreneurs.

Senior entrepreneurs will need to invest capital in both off-line and online marketing, which means saving money where possible. Consider doing the following: Use free tools. There are plenty of free online tools, YouTube guides, tutorials, and resources available to you.

Hiring full-time employees is a financial and emotional commitment. There are several trustworthy outsourcing websites for you to find the perfect match. Incorporate your business. Incorporating your business will give you access to a much lower tax rate than being taxed as an individual. Use a formation service.

To avoid lawyers fees, you can use a formation service to file articles of incorporation and other paperwork. You can also do this yourself. There are a number of ways for you to market your business both online and offline.

Workshops

People need a face behind a brand and someone they can trust. To establish trust with potential buyers and clients, host a small workshop. You don’t need to spend a lot of money. The idea of the workshop is to introduce yourself and your product and gain support. Choose a cafe, restaurant, or private room somewhere and offer complimentary snacks.CompetitionsTo build your social media presence, consider running an online photo contest to get people to like your page. The more people you reach, the bigger your audience becomes.

Emails

Ditch manual emails and send messages via a free online email marketing platform, where you can track open rates and use the templates provided. Use these platforms to send emails, store mailing lists, and create templates. Referrals and Referral marketing can include anything from word of mouth to awards and incentives for pointing people in the direction of your company.

Networking Events

Keep an eye out for industry-related trade shows and events and attend as many as possible. If it’s financially viable, book a spot to introduce your business. Business Partnerships Partner with other businesses to promote your own product. If you own a beauty product, approach local hotels and ask if they’ll stock your item. Start by offering free samples.

Digital Presence

Creating a strong brand will do wonders for your business. Find a brand specialist to help establish your creative presence online. Social media platforms can be overwhelming, so select a few you’re comfortable with and focus your energy on those.

A good-looking website with original content optimized for the web will help establish a strong presence.

Embracing Your Next Chapter

Starting a second career or launching a new business in the next phase of your life can be overwhelming, but there are plenty of resources at your fingertips.

Contact Brands Won digital marketing agency for original content for your company and get up and running online, in no time.

Effective Branding Strategy In Business

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The key to effective branding strategy is a prosperous business brand plan. Business brand health involves more than choosing the right logo. It may require launching a new website, and effectively managing social media pages.

It is a comprehensive set of strategies where the major focus lies in educating the audience about the brand offerings by creating an impactful brand identity. Thus, branding is the way to show what product or services look, feel, taste, sound, and seem like which makes it important to wisely choose the branding strategy as it varies for each product and service type.

Personal Branding

As the name goes, this type of branding strategy involves strengthening the personal influence of the person be it athletes, politicians, actors, dancers, philanthropists, etc. Based on the popularity of the person, their associated brand comes into the limelight and gains huge public attention.

As a result, a strong social influence helps to generate better leads with the extended marketplace. In recent times, social media dominates a major portion of everyone’s life. This is where the process of effective personal branding begins, all it requires is quality offerings with consistency.

Product Branding

The wholesome purpose of the product branding is to develop an obvious insight into the minds of the user. So, anytime users think, talk, and hear about the product, they shall be able to develop a clear image of the product.

Corporate Branding

Corporate branding is all about creating the market reputation of the business entity. A healthy corporate identity not just improves the market value but also fetches better turnover from the expanded client base.

Highly specialized branding companies like Brands Won’s digital agency focuses on key strategies for business success, such as using a catchy company tagline, customer-focused content, and marketing strategies to create a long–term impact on the end-users.

Moreover, digital marketing branding strategies like Search Engine Optimization, Social Media Marketing, and Pay per Click also play a crucial role here to promote the overall corporate existence. Largely, corporate branding works in close proximity with the product branding strategy and directs them towards a common goal.

Service Branding

Effective service delivery is becoming the core of developing a healthy brand reputation. Better the quality of service is, the healthier is the customer base. Thus, service branding is about providing services on a reliable schedule and taking care of the post-sales maintenance services too. These two essential aspects help to create brand loyal customers and increase the goodwill of the company in the market.

Since the service is a more elaborative concept than product, therefore, the strategies encompassed are focused on delivering experience besides utility. Thus, to ensure consistent quality, service branding is comprehensively strategized with the omnichannel approach.

Co-branding It is the modern branding approach where one product, service, or company collaborates with one or more brands to create a seamless user experience. Such healthy collaborations are widely seen across different industries where two brands complement each other. Thus, to co-brand the two or more brands shall be able to complement each other,

The most common example of co-branding is Uber and Spotify collaboration where user where music add better rhythm to the ride.

Geographic and Cultural Branding This is the most precise and focused branding where the organization selectively strategize market penetration strategies for town, cities, countries based on their geographies ab=nd culture. Winning companies put a major focus on creating a powerful marketplace for their products or services by valuing the diversified expectations of each place with great precision.

To understand the local culture and geography the companies rely on local influencers from fashion, music, sports, entertainment, et cetera.

Though this is not the end of the list, these branding strategies are the aptest ones in recent times and go hand in hand with the digital marketing and branding space. Today, a large portion of brand-building lies in having a powerful digital impact. Thus, to ensure that your digital identity brings revenue in heavy digits, feel confident to reach the Vaughan-based Digital marketing agency http://brandswon.com.

Powerful Social Media Marketing

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Start your business campaign with a powerful social media marketing strategy. Social Media platforms are the loudest buzz in the marketing world because of their potential to bring huge organic traffic to the business. A well–planned social media campaign creates brand – awareness and lays the foundation for building a healthy relationship with the company.

The success of a social media campaign is not an overnight game; it takes competitive consistency backed by profound market penetration strategies. There are certain key strategic points that social media campaigns focus upon to drive long-term sales in the business ecosystem. The nature of the campaign and its related elements vary depending on the business type.

The launch of a healthy social media campaign begins by studying the product and services market in – depth; it helps to avoid time wastage on performing hit and trial methods. After thorough market research, the social media experts like Brandswon give shape to the marketing campaign considering the crucial elements.

Encourage Customer Interaction Through Focused Content Since, the main motive of the social media campaign is to attract huge traffic on the page that results in better conversion rate . Therefore, creating the user –oriented content shall be the first and foremost priority. The social media content shall speak about the brand and how it can add better value to the life of users through its product and service.

The content can be in the form of text, picture, videos, testimonials, podcasts, blogs, graphics, etc. but make sure its engaging and eye –catchy at the same time. The rule of social media says, “Engagement comes from Relevance”, so focus on creating relevant content with the help of industry and market experts.

Customized Hashtags The hashtag refers to the word or phrase that personifies the brand and adds digital identity to it. It is used for creating proper relevance to the product or services and lets end users find their interests with great ease. Thus, it is considered as the business label used on social media platforms to establish a better customer base and expand market space for the brand. In the highly competitive world, creating and marketing a hashtag is a crucial task and requires building relevance with the content elements of social media posts.

Hashtags allow users to submit testimonials and reviews which helps to build effective social proof for the campaign performance. Personalized Offerings The users feel valued when they receive a personalized experience from the brand in the form of offers and discounts. It not just brings joy but also makes value addition in building a brand loyal customer base. Moreover, personalized offerings attract new customers who are clueless about the product or services.

As a result, the offers for first-time customers serve as the first point of interaction between the brand and paves the way towards building long–term association with the company. To be noted personalized offerings is only possible when the brand is aware of the buying habits, taste, and preferences of its customers.

Make Social Media Influencers the part of the Campaign The social media platforms are a hub of digital creators who influence millions of users out there. It is observed as the most impactful way of getting a higher number of visitors on the page which in turn leads to better sales.

Moreover, through influencer brand marketing companies can communicate their discounted price offers and giveaways. Even in the highly dynamic world, the person-to-person brand promotion has its own charm, thus when their favorite influencer talks about the benefits of product and services, it sounds convincing to other associated people. Incorporate call to action People like to be a part of events where their opinions and reactions matter.

Thus, the higher engagement rate allows users to head closer to the final organizational goal of making a purchase. It includes creating social media posts indicating people to make signups and subscriptions. To increase customer interaction be sure to invite the audience for the free webinar, create a poll where they can contribute their bit in decision–making, establish storytelling content where questions, opinions, and feedbacks are invited.

Interactive content and events help to engage customers and strengthen their trust in the brand. Live Streaming It is the essential part of a social media campaign that contributes immensely to creating an interactive buzz.

The number of attendees in the live streaming is the key indicator to analyze how users react to the brand’s action plan. Furthermore, the real-time conversation and Q&A session with the visitors is considered as the best way to understand their opinions and receive reliable feedback without using any technical analytical tool. The more actively the brand streams live, the better it is able to convey its mission and vision to the users.Utilize trending features of Social Media platform.

The digital platform works on certain algorithms which can be mastered by utilizing all the essential and trending platform features. It adds better strength to the campaign and acts as a game-changer for highlighting brand products and services.

Several platforms provide business-specific tools and features to make the campaign run smoothly. All it needs is a master chase over such digital tools with the help of experts, who are aware of the complexities of the platform algorithms.

Staying ‘in the limelight’ requires keeping up to date with digital marketing industry trends. Make sure to design a social media campaign that is full of valuable and relevant trends.

Social media campaigns reaches their desired benchmark with the inclusion of key critical factors for success. Just existing as an online presence, does not make the brand prominent. Instead, an impactful social media campaign requires the expert consultation with digital marketing specialists.

Be sure to establish a precise and goal oriented campaign. To give healthy social life to your business brand, contact the expert digital marketing team at Brands Won Digital Marketing team, via: BrandsWon.com

How to boost your business with PPC Advertising?

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Do you want your business found faster on the Internet?

What is PPC?

As the name suggests term PPC which stands for Pay – Per – Click; is the digital marketing and advertising model, which runs across different internet platforms. But which seems to have become most likened to Google AdWords campaigns. 

In Pay Per Click advertising campaigns a business pays for every click by an Internet user, onto an online advertisement, which usually redirects the user to the main page or landing page of the promoted business. The Pay Per Click bid rate can range, from a few cents to many dollars. 

The Pay Per Click AdWords campaign option, offered by Google seems to produce the most profound digital marketing strategy, which is a full-fledged way to ensure business growth. It is considered by many business owners to be the most successful form of online advertising.

The Pay Per Click promotional strategy seems to offer reliable returns, by highlighting the brand identity on multiple digital platforms, of which Facebook Ads are another popular choice for this online promotional campaign model. Being a ubiquitous advertising style, PPC is quickly becoming one of the most sought-after strategies for brand recognition on the Internet.

As a result, business entities across the world are making the best use of this impactful strategy, to create powerful brand impact through Pay Per Click campaigns. Another useful paid digital marketing tool is Pay Per Impression, which is another form of Google Ads.  But which is really the best option for Internet marketing for an upcoming emerging business brand?

How PPC works?

Though there are several formats for executing PPC campaigns. But there are three most commonly used PPC types, which include: Search Ads, Display Ads, and Social Media Paid Ads. Search Ads are the ones where the PPC algorithm works on platforms like Google, Bing, Yahoo, et cetera, to effectively showcase your business brand on your popular Search Engines.

Campaigns for Display Ads or Google AdSense ads, however, utilize components of graphic and banner ads, which are displayed on third-party partner websites, whereas social media paid advertisements are used on social media platforms to increase brand visibility. 

As a result, PPC campaigns can function as a blended mixture of several Internet advertising formats. The requirement of each campaign style may vary based on the business industry or sector. Regardless of which PPC advertising strategy is employed, all PPC campaigns offer unique opportunities to lift a business brand into the limelight. 

Why to choose PPC Advertising?

The PPC option provides immense support to the overall process of generating online visitor traffic to your business website. With the right PPC strategy, your Internet marketing campaign can boost conversion rates. As a result, Pay Per Click advertising has become the prominent choice of the digital marketing mill, in recent times, where the majority of website traffic is generated across multiple digital media platforms.

In fact, 79% of the brands that use PPC believe that it is a powerful driving force for the growth and stability of digital media strength for their online business brand identity.

  • Immediate Results and Consistency:  PPC is all about taking advantage of short–term marketing windows, like: product launches, holidays, special events and seasonal sales. The more diverse, yet goal-oriented a PPC campaign is, the better are the chances for success. By increasing strong visibility of your business brand on major Search Engines, increases the likelihood of website visitors and  conversions of the visits  into sales. Be sure to build and retain the confidence of website visitors, which will likely bring immediate and long-term results. 
  • Contribute to Business Revenue Goal:  Like other marketing strategies, PPC advertising contributes to prominent business KPIs; the sincere adherence of which brings desired revenue. According to the market study of Google, an average business entity earns $2 as revenue for every $1 spent on Google Ads, which is a prominent type of PPC Advertising. Evidently, the Return on Investment (ROI) through PPC is 2:1 if the campaigns are effectively designed and professionally managed.
  • Greater Control Over Budget: This form of online advertising offers a greater level of control over budget, since the business only has to pay for the actual clicks on an ad that links to the business website. Moreover,  business entities with budget constraints can choose to spend a preset amount on a PPC campaign, based on their digital marketing strategies. 
  • Targeted Advertising: Besides providing control over budget, PPC campaigns provide focused control over specific audiences. Thus, only the relevant and genuinely interested Search Engine users come across the displayed ad, which increases conversion rates. The market study suggests that on average three fourths (75%) of Internet users claim that when surfing the Internet, PPC Ads makes it easier to find the right information faster and more easily. 
  • Improves Website Position:  The Search Engine PPC campaign works in close alignment with Search Engines, like: Google, Bing, Yahoo and other major Search Engines.  The main focus of PPC advertising campaigns is on focused keywords that are likely to be often searched by a targeted audience or intended demographic. 

  • To earn a higher Google Quality Score, which will ultimately improve the overall page rank of the website, be sure to choose the right keywords, by utilizing the free tool offered by Google, known as the Keyword Planner. Moreover, PPC provides faster results than SEO, which is usually part of a longer term ranking strategy. The statistical data from inbound visit to websites, suggests that almost 50% of the visits on a retailer’s website are the result of a PPC campaign.

How to boost your business with PPC Advertising?

Including a PPC campaign in your business branding strategy is the smart decision that most business enterprises are making today. This choice is rooted in  the immediate results-driven approach. Though PPC may seem to be the simplest digital marketing model to adopt. 

PPC functions based on certain precise algorithms within the Google Search Engine. This marketing strategy is highly content-focused. It provides a great advantage over competitor analysis, keyword research, and platform algorithms. 

When aiming to plan a PPC campaign strategy it becomes important to consider expert digital marketers who understand all ebbs and flow of the digital marketing spectrum. 

To begin a successful Pay Per Click campaign begin your strategy by finding the right digital marketing company that excels in paid advertising promotion.  If you plan to launch a PPC campaign to boost your digital marketing in Canada, then you should choose the highly seasoned Internet marketing team, at Brands Won Digital Marketing Agency, via their website: BrandsWon.com and begin the journey towards effectively growing the brand identity of your business enterprise.

Best Way To Build Brand Identity For Effective Business

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Inarguably, showcasing a powerful brand identity is the ultimate goal of almost every business entity, but few companies understand what it takes to build a successful brand in the global marketplace. The creation of a bold brand identity is not an overnight game, it requires a strategic process of prominently showcasing your brand in the ‘hearts and minds of a target demographic.

In the words of Marty Neumeier, “brand identity is the outward expression of the business and is defined by what it looks, speaks, and feels like to people.”

Reportedly, it takes only 0.05 seconds for people to develop a notion about your business identity through an online interface. Regardless of the business type, a strong brand identity is the result of a comfortable relationship between a business and its clients. This interaction requires effective communication and a powerful marketing strategy. Precisely because digital marketing is an integral part of the ‘social-media-driven world.’; a focused digital marketing strategy is crucial for success.

Thus, gaining an edge for your brand-name, begins through an initial consultation, with a digital marketing agency, such as; BrandsWon.com digital marketing service in Toronto. Here brand names are shaped into brand Identities that become mainstays in the global marketplace.

Key Considerations for a Bold Brand Identity 

Building a brand is about embarking on an engaging impression with users on the first possible opportunity. Followed by the first initial positive impression, the curiosity to learn more about a brand-name product or service increases continuously. 

Evidently, it is an ongoing process of learning and discovery about a business brand that takes shape, on a broader path towards creating customer loyalty for a brand name, product, or service for years to come. Hence, it is equally important to work in focused collaboration with an internal marketing team and to build develop and maintain a bold brand following of loyal long-term customers and devoted business clients.  

Finding the right connectivity, between business brands and customers, requires a great deal of expertise in brand development.

At BrandsWon.com top digital marketing company in Toronto, we are here to ensure strong brand exposure for your business brand, through our key considerations for business branding.

Being Authentic 

A uniquely authentic business model is the key to business success. Adherence winning brand development strategies is crucial to effectively connect, with a wide customer base; because ‘being authentic never goes out of style’. A marketing strategy that is unique yet offers a transparent approach for clarity and easily understood definition, is vital to the advanced growth of the business.

A clear and focused brand statement for your business is necessary, to gain and maintain a long-term association with customers and business clients.

Reliable Branding Services and Products 

Around 80% of customers prefer consistent and trustworthy brand-name products and services to be a part of their life. If the brand identity is stable and performance-driven, then many customers will want to follow the brand. A progressive brand image is a must. If a brand name showcases strength,  courage, and confidence, then these attributes empower customers who seek out these characteristics, which they want to emulate.

Once customers feel emboldened, they will want to reward the company that gave them their ‘by association sense of empowerment, with an everlasting customer or client relationship.  

Scalable and Consistent Brand Identity

The business name becomes a branding through a continuous effort to grow and evolve in a niche, within the larger marketplace. Remarkably, consistency in the effective presentation of new business ideas, allows for 30% to 40% growth, in overall business revenue and provides a unified direction of the ‘brand-name identity’.

Elements of Brand Identity

Branding is the comprehensive language of communicating a business brand identity, with people, to accelerate customer engagement. Depending on your business model, we will carefully craft a quality campaign to prominently showcase your businesses’ selling points, to ensure a bold and impactful branding campaign strategy.

This custom-tailored process begins with effectively positioning your brand before its target demographic. We will highlight the distinct traits of your products or services, through authentic and compelling stories that will ultimately establish strong roots, which will blossom into branches of long-term associations, with stakeholders and customers or business clients.

Key branding elements that every brand needs, remain generally constant. But each campaign strategy must be unique and differentiated, to effectively showcase the selling points of your specific business brand.

Logo and Tagline

The logo is a visual depiction of a business brand identity. It acts as a distinct identification mark, by demonstrating the business purpose and company image to the public, through an image with or without a written slogan. Alongside, the logo, the business tagline communicates a stronger brand image to the public through a visual medium.

Color and Shape Choice

Elegant and consistent color combinations that match the logo and design style ensure ease in identifying the business brand-name, amongst customers and brand followers.  Effective inclusion of the right shapes and color patterns captures and holds the attention of would-be customers and prospective clients.

Comfortable Fonts

 Clearly readable, legible, fonts that are pleasing to the eyes are the preferred choice, to facilitate effective communication, between business brands and customers.  Smoother communication ensures the easier building of business relationships.

Design Outlay

Incorporating interactive design elements and arranging your outlay, without ‘too much noise’, is an integral component of using minimalism to gain maximum brand exposure. Effective User Experience and sleek User Interface are key components for effective branding on the Internet.

Visual Attributes

High-resolution graphics, videos, illustrations, and images play a significant role in influencing customers to buy from you. These attributes help to ‘bridge the gap’ that is left by using solely written communication to convey your marketing message.

Interactive Content

Along with visual and audio elements, written content can do wonders for your brand identity.  Powerful content that speaks loudly and clearly about your business brand will effectively establish your business in the marketplace.

Right Marketing Strategy

Choosing the right way to market your business identity at the onset of a product launch, is the smartest way to build a bold brand presence. By utilizing the expert consultancy of a proven digital marketing agency, you are already ‘ahead of the game’.

Best Way to Build a Bold Brand Identity

The expansion of a business brand name can most specifically be measured by the resulting customer recognition, in the marketplace. Therefore, implementing and properly executing the right branding strategy for ‘brand building’ and company image brand management is vital for business success.

Branding can be showcased effectively, with the assistance of an internal team, at the company. But more maximum brand impact your business should benefit from the expert knowledge and specialized strategy of a professional brand management firm, such as Brandswon.com, which is the best digital marketing company in Toronto. Consistent brand development and brand management will ensure powerful brand exposure for your business, locally and globally.

At BrandsWon.com, a digital marketing service, we provide regular progress reports for your branding campaign.  We aim to build strong long-term relationships with business clients.  Therefore, we ensure the success of your business brand, because our brand reputation, depends on the success of your business.

How To Boost Your Business Presence In Online

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Boost business presence online with winning branding strategies to be famous on the Internet.

According to the study of Internet World Stats, in the year 2018 around 4.2 billion people were found using the internet actively. The figure has significantly grown with the outbreak of the global Coronavirus pandemic. Yes, the outbreak has brought a big boost to the online business ecosystem where products and services are exchanged with the greatest ease. Moreover, the growing limitations of physical stores and offices have to be an additional push over the decade.

Hence, today the real competition takes place at online platforms where everybody aims to gain huge organic traffic to boost conversion rate. So why not you be the next? While you plan to take your business online, there are certain key considerations to know and execute with the support of the right digital partners like Brands Won Digital Marekti 

Boost Your Business Presence In Online

Understand your offerings 

Bringing the business online requires proper sorting and slotting of products and services you aim to showcase on online platforms. It helps to visualize a clearer picture of how going online can be beneficial because each product and service requires a distinct market. As a result, their offering strategies vary too. We help you get initiated with the right set of offering strategies for potential clients and customers by reviewing the business model.

Create the online interface 

After assessing your offerings the first and foremost step is to create an interactive space in the form of a website.  Website development is completely a strategic process as it also requires a proper understanding of what you expect from the website- leads, direct sales, or just information delivery. Thus, find a skilled developer at Brandswon who works on the latest technologies and platforms to meet your requirements precisely.

Access the benefits of social media platforms 

With the emergence of social media platforms as the new marketing place, it has become the must-have spot for all forms of businesses. It is considered an effective way of ensuring better engagements with existing and potential clients. Recently, widely used online platforms like Facebook, and Instagram have in-built features supporting the seamless business ecosystem.

Since social media platforms run on some basic algorithm, thus it becomes important to hire a core social media specialist to focus on your promotional part. 

Select additional online partners 

Inarguably, having a website and social media accounts is the basic step but partnering with known platforms likes Uber Eats, Amazon, eBay, Deliveroo and Etsy helps potential clients to find you easily. The association of your brand with the industrial giants strengthens the branding process in a cost-effective manner.  

Utilize prominent features from Google 

As we all know Google is a technical leader and offers immense tools to encourage online businesses. One such prominent tool is Google My Business Page through which local clients can easily reach out to you. Moreover, it helps your brand to come up on Google Maps and extends your business horizon.  

Consider SEO strategy 

Every brand aims to be seen, found, and chosen which becomes possible with optimizing web pages according to the search engine standards.  Briefly known as SEO, it is the most competent method and results in a huge amount of conversions. The SEO experts work on increasing website visibility by using on and off-page SEO algorithms.

Since this is a consistent process, therefore requires undivided efforts to witness quicker results.  Hence, get the dedicated SEO partner to join your team from Brands Won Digital Marketing Agency 

Initiate digital marketing and advertising campaign 

It is considered the best way to bring new customers to your page and fetch conversions. Being a budget-friendly marketing activity, it has become the need and choice of all business houses that aim to seek a better clientele base across the globe. Ideally, Facebook and Instagram are the best platforms to launch an initial marketing campaign as these places have huge rates of active users presently.

As a result, ensure finding a skilled and experienced set of digital marketers to bring a successful campaign to your doorstep. 

Thus, to kickstart your online business journeys make a wise choice to partner with Canada-based digital marketing company BrandsWon.com. Let us marketing your winning brand.

Is Google Ads the Best Option for Your Business?

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The online digital marketing world is accelerating at an increasingly  greater pace, than ever before, in the history of the Internet. This massive Internet expansion requires that the right website Search Engine Optimization strategies are implemented immediately; to ensure top organic ranking on major Search Engines.  

To compete against the ‘seemingly insurmountable mountain of the Internet’s information super highway’; Google Ads offers a powerful online presence for your business, to be found, amongst the ‘vast ocean of website listings’, on the Google Search Engine. 

Though Google Ads have brought about a great transformation in the online marketing race, it is important to be clear, if we are speaking about Google AdWords or Google AdSense. There is a distinct difference between these two powerful and effective advertising options: on the Google Search Engine. 

Google AdWords seems to offer a searchability position advantage for business websites; hrough targeted ads,  on the  Google Search Engine. Whereas Google AdSense offers a varied digital marketing option of your business ‘on the face of an already highly popular and high ranking industry specific website’.

Let us begin by highlighting the clear distinction between theses two Internet advertising options. Google Adsense allows business websites and blogs, to achieve monetizeable results through focused AdSense campaigns, whereby other business owners are willing to pay top dollar to be featured on top ranking websites. As well, through optimal AdWords advertising campaigns, your business can ‘easily outshine competing businesses’. 

Advertising your business with Google Adsense, makes it easier for businesses to advertise their own products and services on top ranked business websites that may be in a similar industry sector. Google Ads for Google AdWords and Google AdSense, both, adhere to the budget constraints of business users, which makes it a highly cost-efficient and result-oriented online marketing option.

Key Terms Of Google Ads

Google Ads focuses on relevant key terms for all business types that end users fully utilize. Thus, it is certainly the prominent digital marketing tool that business utilize to benefit from high conversion rates.  Additionally, it allows the creation of a healthy PPC (Pay-per-click) campaign, which targets the global audience, while spending money, based on a  budget. Generally, there are five distinct campaign plans through which Google Ads offers a streamlined approach for Internet users. These include the following options:

  • Search Network Campaign 
  • Shopping Campaign 
  • App Campaign 
  • Display Network Campaign 
  • Video Campaign 

These goal-oriented campaigns specifically focus on three primary business goals: 

Referring potential customers towards a business website, or APP

Getting more online customers to buy products from a business website

Ensuring that more people visit social media pages related to the business brand that a website represents 

Ideally, progressive businesses prefer to utilize a combination of all these brand development goals. To ensure that your business has a successful and highly effective online presence, you need to entrust your  digital marketing campaign to prominent branding firms, such as: BrandsWon.com. To achieve monetizeable results you need to employ the services of a capable and professional digital marketing firm. 

Benefits of Google Ads for your Business

Google Adwords are globally recognized by Internet users, because of their transparent registration and AdWords campaign creation process, which is conveniently available to all businesses. Google AdWords offer businesses the ability to derive straightforward results, from paid advertising campaigns. 

Paid advertisers are able to easily monitor the success of any given AdWords or AdSense campaign. They can monitor progress, continually test results and draw conclusions, based on Analytics reports.

Evidently, Google is a digital marketing leader that requires no introduction and encounters a massive amount of daily visitors. It is a smart choice to make the best use of key marketing tools for effective business promotion, which are readily available on this juggernaut Search Engine. 

You can also utilize great options for generating organic traffic to your businesses website. In addition to hosting a phenomenally high amount of daily and hourly users, the Google Search Engine has powerful Analytics reporting tools that learn  search habits of users and purchase patterns of customers to websites. The Google Search Engine also effectively monitors the interests of Internet users, based on news articles searched and blogs reviewed through  the Google Search Engine.

Unlike other forms of paid online advertising, this flexible marketing platform is suitable for all types and sizes of businesses and oganizations. 

Business that opt to pay for Google AdWords campaigns can set up either paid ads for a set number of impressions or Pay Per Click campaigns. Payment per impression means that businesses pay each time or each number of times that there Ad is seen. 

Pay Per Click campaigns require payment only each time an Ad is clicked, not only seen. Versus a Google AdWords campaign based on  impressions, in which their will be a fee for a set number impressions; when the Ad is seen, as result of search queries for certain terms or keywords.

There is an ongoing debate among digital marketing experts as to whether or not Google AdWords or AdSense campaigns can yield higher returns, than the initial cost of investment in the actual campaigns. 

Definitely Ad campaigns that are properly optimized and set up using a focused strategy, will yield a prominent result; in terms of visitors to your website and likely many new lead prospects. A business owner, however, needs to be patient, when running paid advertising campaigns that utilize either Google AdWords or Google AdSense. Both of these types of campaigns, which are offered by Google, involve a substantial initial setup and approval processes, by the Google Ads team  

Therefore, for top ranking results for your business, you should hire BrandsWon.com, to ensure a prominent position on the Internet and the various major Search Engines that power it.