Create a Great Website for Your Business

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How to create a unique design for your commercial website?

In a highly competitive environment, it is necessary to maintain your competitiveness. An up-to-date and well-designed website that will attract the attention of the audience and promote your products and services effectively can help you do this. 

In such a variety of commercial activities, it is very difficult to create a site that would compete with other companies and brands that are constantly developing their sites and making effective innovations. However, anything is possible, so you also have a chance to successfully create your own website. The website builder will help you with this. With his help, even an inexperienced person can create your first website for commercial purposes, without spending a lot of money. 

A nice bonus of website builders is its convenience and the availability of detailed instructions that help the user to cope with this service. As a rule, the process of building a site with the participation of such a software system is not as protracted as it would be with a web studio.

We have prepared for you some useful tips that will help you create a working and relevant design that will attract customers and contribute to the growth of website traffic.

Avoid piling up effects 

A big mistake many novice users make is that they prefer to add a lot of visual information (images, fonts, headers, animations, complex blocks, and so on). Keep in mind that an overly complex interface takes the focus of the visitor’s attention away from the information you’re trying to convey. 

Better be guided by the principle of minimalism, do not sacrifice convenience and ease of use of the site for the sake of its visual presentation. Especially if your site is designed for commerce, you should be careful with the decorations, because the most important thing for the successful functioning of the site – is his ability to quickly and clearly explain to the potential client why he should opt for your services. There are many website builders that offer a minimalistic design and do not overload the perception of the guests. Check out some good and bad website design examples.

Keep the site in the same style

In order for the site to be perceived by the audience holistically and adequately, it is worth working on the similarity of its details. Avoid using different fonts and font sizes, and try to do everything in a single color scheme, occasionally diluting it with other colors that match the primary color. So you emphasize the solidity of his site and its seriousness. Users do not like blatancy and piling different elements, so be guided by common sense and good taste. Restraint, brevity and harmony of all the elements of the site will have a positive impact on customers because they will not distract their attention to flashy images and different forms of text. 

Make your site mobile-friendly

Since most purchases around the world are made by users via mobile devices, it makes sense to create a mobile version of your site for the convenience of your customers. This will do you a great deal of good, because cell phones are available to people almost all the time, and using a PC or laptop is not always comfortable. The ability to purchase goods and services quickly is one of the main conditions for successful commerce.

Provide full information on the website

It is in your interest to make sure that your site reflects as much information about your services as possible, it is necessary in order to interest customers. Add product descriptions and photos so that customers can find what they need. Truthful information will increase the customer’s confidence in you and become a winning point for you. If you also give customers the opportunity to leave honest feedback about products and services, you will gain a reputation for honest and reliable sites, and as you know, people tend to trust the opinion of other users.

Set up convenient payment systems

If your brand is focused on the international market, then you should increase the choice of payment systems for your site, so that customers from different countries have the opportunity to buy goods or services in a convenient way for them. The most popular ones are 

Visa and MasterCard, but don’t forget that there are also Apple Pay, PayPal, Google Pay and others. The more of them you have on your website, the more users will be able to make purchases from you, which primarily benefits you. Just think how great it is that your site’s services can bring people all over the world together. 

Brought to you by our friends at Weblium.com

Why Google Tag Manager Is Important For Website?

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Introduction

New Google Tag Manager features expanded options, which focus on specific aspects that are beneficial to top website ranking. These specialized areas range, from tagging to testing, to deployment, all the while monitoring website performance on the Google powerhouse Search Engine. 

This tag management system (TMS) facilitates the collection, management, and tracking of codes and analytics on the website or mobile application. As a result, it is used in conjunction with Google Analytics tracking codes to ensure more accurate tracking information of website visitors, conversion rates and to monitor visitors to social media outlets that are directly connected to the business website. 

Being a supreme collection of tags, triggers, and website visitor variables, Google Tag Manager is set to replace various manually-coded tag frameworks for tracking website visitors and use of various types of computer devices to used to access the website.  

The implementation of Google Tag Manager, in the business environment, ensures better observation of website conversion rates and offers direction for suitable marketing and development strategies; to boost sales. 

Core Components of Google Tag Manager

The Google Tag Manager is a multifaceted Tag that houses or contains various useful tools to allow for tracking of visitors to websites and social media outlets connected to a business brand on the Internet. 

The Google Tag Manager embedded code snippet, properly integrated on a website increases convenience for monitoring and reviewing visitors to a business website; via one universal Tag or tracking code. This unique key Search Engine Optimization feature greatly assists Digital Marketing Specialists, Web Developers, and end-users, such as business owners. 

The three most important elements of the Google Tag Manager are tags, variables, and triggers. All these essential elements work in collaboration with each other, to monitor the user experience. 

  • Tags:  Tags in a website refer to a line of code that is responsible for tracking important information about website visitors and their website navigation activity, which is sent forward to Google Analytics, via the third-party tool. This tracking unique proprietary feature of Google Tag 

Manager automatically displays tags on each web page of a website. Furthermore, the advanced tag manager also integrates updates provided by Google Tag Manager for Tags.

  • Triggers: Each event happening or on-site activity, by a user of a website, on any page or any item on a webpage, is known as Trigger. These events include: scrolls on the a web page, user clicks on buttons or links on a web page, downloading of files. The Google Tag Manager collects and processes information about website visitors and their user activity on a website. 

Variables:  These are the key indicators that make it possible to figure out the conditions of the triggers. These variables ensure the effective performance of the website; including searchability on Search Engines, esse of use of the website, by website visitors, User Interface, and User Experience. Website variables are essentially used for marketing and usability purposes.  

The functionality of Google Tag Manager

The Google Tag Manager is used to eliminate the requirement of various tracking codes on the website.  The major advantage of the Google Tag Manager code is that this innovation reduces or eliminates the need to add Analytic tracking codes for every social media outlet connected with the website, in addition to tracking visitors to the website. Once the various tracking code snippets, related to the website or app are connected to Google Tag Manager, Webmasters can receive data on the event trigger and thereby be able to monitor the Analytics of website visitors and their specific activities on the website. 

Surprisingly, for website owners and Webmasters to fully benefit from the multifaceted Analytic reporting options, is the use of a Google Analytics account.  Webmasters may utilize specific interfaces such as Firebase SDK, Android, or iOS to fully optimize output reporting from Google Tag Manager. 

Google Tag Manager operates on a certain set of key principles, to offer subscribers the best output on the user interface. These variables include:

  • Ensuring suitable implementation check.
  • Gathering account information.
  • Focusing on suggestions and recommendations.
  • Diagnose implementation errors, if any.

Benefits of Google Tag Manager

This effective tool provides several business benefits, to all enterprises, irrespective of their size and scale.  As a result, it has become the prominent Tag management solution, to ensure effective monitoring of website visitors and their activities on a website. 

  • Budget-friendly: This prominent website visitor Analytics tool is a free a gift for business enterprises. Businesses that smartly choose to use Google Tag Manager to incorporate all website visitor data and visitors to social media outlets for their business brand will benefit in many ways. 

Firstly monitoring of geodata of website visitors to know the precise location is a popular feature of Google Analytics and likewise key components of data provided through Google Tag Manager.

Secondly, businesses and Webmasters can easily review how and when website visitors found their business website. Google Analytics and Google Tag Manager provide details of the technology device used to access a website, offer insights on the operating system used on the technology device used to access the website.

Thirdly, businesses and Webmasters can review the age ranges of website visitors, demographics of website visitors and monitor the most popular pages viewed, review website visitor time on page or pages, and most importantly observe the click-through rate of visitors to a website.

Fourthly and perhaps the most valuable feature of Google Analytics and Google Tag Manager is the option to clearly see website leads, referral sources, and conversion rates; which are resultant sales to website visitors.

  • Enhanced Security: The Google Tag Manager framework uses powerful strategies, to provide complete protection to usernames and passwords of Administrators and added Users of a Google Analytics and Google Tag Manager account. Moreover, speedy tag loading and seemless  error checking, ensure the accuracy of the critical data for a website. 
  • Easy Deployment and Third-party Tags:  The Google Tag Manager allows customized additions or removal of Tags, as and when required. It offers a variety of third-party Tags for web pages and mobile applications too! The easy-to-use templates work optimally in conjunction with Google Analytics, to allow for smooth testing and deployment of event triggers.
  • Higher Conversion Rates: The collaborative working of both Google Analytics and Google Tag Manager allows Webmasters to work in an organized format. Google Tag Manager ensures that businesses can easily track the performance of their website, draw conclusions from analysis of Analytics data, all to effectively restructure marketing strategies, if necessary. Thus, with this intuitive tracking tool, integrated on both websites and Apps, there will certainly be enhy quality of service to ensure customer satisfaction. Client feedback mechanisms can be implemented for greater data reporting to improve services.
  • Ensures Effective Collaboration: The Google Tag Manager stands at the forefront of ‘state of the art’ digital marketing technology solutions for enriched monitoring and troubleshooting website activity. Google Tag Manager help to managing team activities. It also allows for the establishment of more diverse  workspaces, with more clearly defined levels of tracking norms.

Final Words 

The blend of Google Tag Manager and Google Analytics provides businesses with enriched growth opportunities.  Analytics data can instantly be sent from the Google Tag Manager tool to Google Analytics. This module allows Webmasters and Digital Marketing Specialists to monitor emerging technology usage trends. Google Tag Manager eases the process of gathering information from multiple sources and integrates seamlessly with Google Analytics to allow Webmasters and Digital Marketing Specialists to be more capable of conducting in-depth website analysis of visitor and conversion rates. 

 Google Tag Manager has become the favorite Web Development tool choice since it assists enterprises in rapid growth in the global technology marketplace. All capable WebMasters want to integrate this Analytics data reporting tool into their daily work activity and system operations. 

If you are an emerging business enterprise that is seeking an optimal strategy to boost online sales, then now is the right time to implement this essential analytics reporting tool into your technology solutions.

Please feel free to contact one of our Digital experts at Brandswon.com to rank your website higher on the Internet. We are the premier digital marketing company in Canada. 

Search Engine Optimization Winning Strategies Of 2021

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In recent years, the concept of Search Engine Optimization (SEO) has become the most effective way to attract potential customers, to a company’s website.  According to a recent study, there are nearly 3.5 billion user searches, on the Google Search Engine daily.

A most notable fact is that only 0.78% of these searches focus on the results available, to be found on the second page. What about the rest of these user searches?

These Internet searches contribute, to provide an average CTR (Click Through Rate) of 31.7% for Google Search Results; while considering that they constitute only the first page results.

Top 7 SEO trends For Winning Strategy

As the best SEO agency in Ontario, Canada; we aim to ensure that your business website will be fully optimized for SEO. Your website will rank higher on the Google Search Engine; through a proven method of SEO that incorporates best practices and utilizes key strategies to rule the algorithm.

Our sincere consideration of current digital marketing trends and state-of-the-art ranking tools will ensure that your business website is easy to find online and betterment is top-ranked on the Internet. Let us strive to fully understand top-ranking SEO trends that have become a prominent part of your SEO journey.

Mobile SEO

Undoubtedly, mobile phones are the closest and most convenient partner to Internet users, currently. Handheld computer devices, such as mobile phones and iPad, and tablets are the main tools for searching the Internet. Web surfing takes place, primarily on the phone. Therefore, it is crucial for top ranking on Search Engines, to make sure that your website runs and ranks effectively on mobile devices. To ensure the best position on Search Engines, be sure to optimize your website to be mobile-friendly or responsive.

Our technical team will create a mobile responsive version of your website, to ensure that your visitors to your website have a great experience while reviewing and navigating your website.

Voice Search

Voice search is a game-changer for Internet users. This optimal search tool simplifies web surfing for Internet users, while they interact with the Search Engines to seek their desired destination or favorite places to eat, shop, or party. By utilizing conversation sampling and integrating ‘sound bites’ into the algorithms of Search Engines, Artificial Intelligence technologies are able to convert search requests into relevant search results.

Our SEO experts make your online business ‘stand out from the crowd’, by utilizing our unique Search Engine Optimization process. Voice search is certainly the most effective way to offer convenience to Internet users. We ensure that your website is found easily through a requested search, by an Internet user.

User-Centric Content

The Supremacy of the user-centric content cannot be underestimated at any time, after all, ‘content powers the Internet’. As the best content marketing agency in Toronto, we give you the best content for your website.  Smart keyword research is our major forte is and this is where the majority portion of SEO algorithm revolves. With the span of time, even business owners have agreed to the fact that it’s the buyer-centric marketing strategy that works not the self-centric anymore. Therefore, our content specialist gets the right content placed on your user’s platform.

Better Representation through video content

The videos are the most effective way to voice the targeted audience with the right content and search optimization elements in them. Our Video optimization techniques with compelling and creative graphics, audio, keywords, and accurate word count make your brand name soar higher. 

As a result, it holds the huge potential to bring a better conversion rate for your business. So, why wait for more when you can have the best-supporting hands in the form of Brandswon to make your branding process worthwhile.

Web Essentials

Imagine you have a visitor on your page, who could be one of the potential clients, but your website despite having an engaging design outlay is not able to retain the visitor on the page.  Wondering, what can be the reason behind? It can be, a long and exhausting page loading time that may negatively impact your web traffic but relax because we don’t let this happen to you with our digital expertise. We are the best website development company in Toronto As a result, we focus on getting your website covered amongst the top SERPs.

Google’s SMITH Algorithm

The recently introduced Google algorithm SMITH allows the google search engines to build a better understanding of the ideas. The SMITH stands for Siamese Multi-depth Transformer –based Hierarchical) which focuses on developing Bidirectional Encoder Representations from the basic Transformers.

This algorithm creates room for an in-depth understanding of each page irrespective of the content‘s frequency. Most importantly, what it focuses on is allowing housing of related topics on a single page rather than having separate different landing pages for different topics.

High-Quality Backlinks

The association of Technical SEO and Media is turning out to be the most powerful combination for attaining the best search engine results. According to John Mueller, Google’s Search quality advocate the single yet powerful backlink top news site holds better worth than numerous low-quality links from several other websites. Thus, with the powerful PR association, the overall SEO practices can leap ahead. 

Though we have listed the top 7 SEO trends this is not where the journey ends, rather it begins here.  The multiple SEO and marketing tools and techniques can bring a lot of better fortune to your business. Our digital marketing agency in Vaughan that specializes in SEO considers each client and their requirements differently.

We believe it is always best to go with the customized SEO because not every page needs everything and make you pay extra rather we focus on providing what’s essentially required to get you on the top. So, if you also aim to get best SEO practices working at the backend to bring your frontend in the limelight, then reach out to our expert consultancy in Toronto. 

Ad Words Winning Options for Top Ranking 2021

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To be sure, you want to be found online for the right keywords, as you believe them to be in actuality. Whether you have chosen the correct keywords and/or description is another matter. Yes, these parameters influence your position on the Internet. But if you go the route of Ad Words, then you might not care about these items.

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Top Tips To Increase Website Speed

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This article is mainly for WordPress websites and written by Brandswon Team

  • If you want to be sure your website is fast enough, then you can utilize this free tool from Google: Page Speed Insights.
  • If after testing your website’s speed, you may have decided that it does not load fast enough, then you can use this handy tool from Google to upload Module to ‘optimize your site automatically. Page Speed Modules.
  • Article provided courtesy of SEOMaze.com – We get you through the Internet labyrinth.
  • Next you will want to figure out which plugins are slowing down your website. This plugin is a great tool for determining, which plugins are costing you more resources than they are worth in terms of usefulness.
  • You can also test the cache on your website with this WordPress plugin: WPSuperCache
  • Before adding any plugins to your website you should verify that they have no malware or other issues, by testing them for WordPress Plugin Vulnerabilities, in the WP Scan Vulnerability Database.
  • Backing Up your SQL Database is a must before adding any new content to your website, including plugins.
  • You will want to ensure you are maximizing space in the server of your hosting account. Compressing images is a great way to save space. This plugin seems to work well: WPSmushIt
  • Files and content can also take up a lot of space in your hosting account. A great plugin to compress files is WPGzipNinjaSpeedCompression.
  • You may not realize that you have saved drafts and duplicate posts. A great way to clean up your database without running manual queries is by using this plugin: WP-Optimize.
  • Finally, you delete unnecessary plugins, content, and files from, both your website and hosting account. In your hosting account, you could have duplicate Databases and other files, which may be slowing down your website.
  • Any content, file, or even unnecessary code can be causing your website to load more slowly than it should. If all else fails, contact an expert Webmaster for assistance.

Web Design is part of ranking a website highly on the Internet organically. User experience is important to ensure that visitors stay on various pages of a website for a substantial period of time. This will keep the bounce rate to a minimum and build up a strong reputation for your website with Google and other Search Engines.

A fast-loading website will increase the likelihood of visitors perusing various pages of your website.

What You “Mean In Business”? – Explained

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You want to make money so you choose to do business. What you mean by business, however, may not be the same as potential business clients. Being busy or occupying your time with a state of business does not necessarily equal commerce.

You obviously enter the realm of business to generate revenue and hopefully amass a profit, in the process. There are others who will prefer to generate money from your efforts and have you work for free. They will promises you money at a future date, based on the work you will do for them today.

A simple example, in the realm of Web Design, is a customer requests that you rank them on the front page of Google and/or other Search Engines and promises to pay your monthly maintenance fee to keep their website on the front page. They might even offer added incentives if you rank their website number one for its keywords.

If you are a reasonable business person, then you immediately realize that any future money deal is certainly unreal. You need a bill, either for your time and/or in stages. You can set benchmarks, which if met should result in payment, according to set terms and/or a Fee Schedule.

Other mean business practices include a customer or client asking for seemingly infinite edits to their website, long after they have approved it as finalized. You can certainly edit and improve the website, but not for free. You need to set parameters and specify costs to be added after the initial project is complete. Otherwise, you cannot run a successful business. To be in business and to run an enterprise of commerce you need always be earning money.

One alternative type of mean business practice is for an inquiring pest – who continuously wants to learn about your business and its services, or wants – to ask endless questions about your business; simply out of curiosity. While it is reasonable to answer inquiries professionally, some people make it a hobby to learn about various businesses.

You can answer as many questions, as are posed by prospective clients, but be sure to bill for your time, as part of a fee for each consultation.

As a business owner, you should never be rude to anyone. But you need to be stern and direct. You do not offer free advice or work as a volunteer, unless you are in fact volunteering for a good cause, on behalf of a not-for-profit organization.

Greatest Tool for Attracting Website Traffic

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The greatest tool for attracting website traffic is the diversity of content and a unique image that shows you are upbeat. Diversity of content can include articles on a variety of topics, lists of projects completed, and any media details about your achievements. BrandsWon gave you the detailed article below, just give it a quick read.

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Free MarketPlace Domain Illusions In Online

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It may perhaps be an illusion that there exists somewhere or anywhere a free market, in some democracy in the world. This is a bold statement and perhaps presumptuous.

But if there is a place in the world with a truly free market economy, then I would like to be the first to know about it. In many seeming free-market economies, there is much red tape that still restricts the buying, selling, and trading of goods and services. As well there are monopolies that govern the marketplace and which form collective partnerships with related businesses to control the market.

One such example is the domain name industry. In this electronic realm of commerce, there is almost no regulation. Registrars do as they please with domain names they sell. They can and do set the price of domain extensions in partnership with Registries. They limit the listing of domain names for auction on their websites. all the while allowing nearly identical domain names to be listed for sale on their portal.

This control and autonomous power of the Internet is due to the fact that the Internet is not regulated by the government. “The Obama administration is months away from deciding whether the United States Government will continue to provide oversight over core functions of the Internet and protect it from authoritarian regimes that view the Internet as a way to increase their influence and suppress freedom of speech,” Cruz said in a statement.“1

In the article on this link: http://www.foxnews.com/politics/2016/06/09/obama-administration-backs-plan-to-relinquish-internet-control.html various details are provided, which explain how the US government will relinquish what remaining control it has over the Internet. Initially, the plan was to cede control to ICAAN, which is a so-called not-for-profit agency with assets of $99.82 million USD and revenue of $72.02 Million USD, as of 2011  (https://www.icann.org/en/system/files/files/proposed-opplan-budget-v1-fy12-17may11-en.pdf). Now there are plans to let the United Nations govern the Internet. It is uncertain what this will mean for the World Intellectual Property Organization WIPO and its role in regulating internationally protected trademarks.

Now that we can be sure that there will an increasing number of countries involved in Internet regulation, it is certain that no one will really know the rules of the game. Moreover, how can nonprofit organizations have assets of nearly $100 Million USD and revenues of more than $70 Million USD? It seems clear that no one is really overseeing the Internet, which is perhaps the largest business in the world that continues to grow at an ever-increasing rate daily.

Some domain Registrars boast revenue of more than $1.05 Billion and some Registries, which own hundreds of the nearly 2000 new gTLDs (generic Top-Level Domains) have assets in the high Billions USD with expenditure cash of more than $100 Million USD.

Can we be sure, with all of the above said that our interests are being protected; as consumers or domainers (people who buy, sell and trade domain names)? If the domain name industry is, for the most part, unregulated or self-regulated and the Internet will soon be totally regulated by an entity whose purpose is to govern international matters of peace and harmony, then who is ‘minding the online store’?

1. http://www.foxnews.com/politics/2016/06/09/obama-administration-backs-plan-to-relinquish-internet-control.html

2. https://www.brandswon.com/