Tag Archive for: Business branding

How Entrepreneurs Can Use Safety-Conscious Approaches When Decorating Home Office

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While the pandemic is easing, taking precautions when meeting with clients is smart for every entrepreneur. If you want to make sure that your home office is ready for in-person and virtual meetings, here are some safety-conscious approaches that can help, brought to your attention courtesy of Brands Won.  

Best Practices for Safety-Conscious Client Meetings 

Certain best practices are a necessity when meeting with anyone in person. Here are a few basic rules to follow: 

Also, find ways to use technology to increase safety. For example, you can reduce the need for direct contact by using invoicing and payment processing software or holding virtual meetings instead of gathering in person. 

Choosing the Best Space for a Home Office 

As an entrepreneur with a home-based business, investing in your home office is wise. Make sure you have a separate room you can use for your company, allowing you to keep your personal and private life separate. If possible, select a room with its own exterior door or one that’s near your main entrance. That way, you can reduce the need for clients to walk through other parts of your house. 

While it may seem counterintuitive, investing in your home and creating a separate home office can be a great idea if you’re selling soon. By taking photos of the improvements and tracking the project, you can show why your home should have a higher appraised value, making it easier to ask for a higher price. 

Getting Your Home Office Ready for Client Visits 

If circumstances warrant it, use an online label maker to clearly indicate any safety-critical information. Labels can also be handy for indicating useful information to clients who may be unaccustomed to your home office. 

Social distancing is also a critical part of safety-conscious design today. If you want to make sure that clients give you enough space, set your office up in a way that makes it a necessity. For example, with larger meeting tables, only put chairs on the far ends. For seating areas, choose heavier furniture that isn’t easy to move, like sofas or wingback chairs, and position a coffee table between you to discourage them from shifting the seats around. 

If you have a couch or chair you’d like to use in your home office, but it’s damaged, consider working with a furniture upholstery service. Spend some time reading online reviews to find a reliable company. Then reach out to discuss your needs and request a quote. Get a few quotes before selecting who you want to hire. 

Preparing for Virtual Visits 

Since meeting online is safer than getting together in person, make sure you can offer virtual visits. Get a broadband internet connection and hardline in and invest in a high-quality camera and microphone. 

Since being seen clearly is essential, combine natural light from windows with table and floor lamps to illuminate your space. Then, get a ring light to ensure your face is well lit. 

As you implement practices for digitizing your business, it’s helpful to see what other operations you can move online. If you implement new invoicing software, for example, you can make your invoicing process paperless. This not only benefits the environment but also makes getting paid by your clients quicker and more efficient. 

Bonus Tip: Protecting Your Assets 

If you want to protect personal assets from litigation, choose the right business structure. By incorporating your business, you can reduce your liability and potentially capture some tax advantages. 

Over the years, we at Brands Won have worked with Fortune 500 companies, as well as brand-new startups. We help ambitious businesses like yours to generate more profit by; building brand awareness, driving web traffic and connecting with more customers. This process results in increased revenue. Please call us today, to get started, right now. 

Effective Branding Strategy In Business

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The key to effective branding strategy is a prosperous business brand plan. Business brand health involves more than choosing the right logo. It may require launching a new website, and effectively managing social media pages.

It is a comprehensive set of strategies where the major focus lies in educating the audience about the brand offerings by creating an impactful brand identity. Thus, branding is the way to show what product or services look, feel, taste, sound, and seem like which makes it important to wisely choose the branding strategy as it varies for each product and service type.

Personal Branding

As the name goes, this type of branding strategy involves strengthening the personal influence of the person be it athletes, politicians, actors, dancers, philanthropists, etc. Based on the popularity of the person, their associated brand comes into the limelight and gains huge public attention.

As a result, a strong social influence helps to generate better leads with the extended marketplace. In recent times, social media dominates a major portion of everyone’s life. This is where the process of effective personal branding begins, all it requires is quality offerings with consistency.

Product Branding

The wholesome purpose of the product branding is to develop an obvious insight into the minds of the user. So, anytime users think, talk, and hear about the product, they shall be able to develop a clear image of the product.

Corporate Branding

Corporate branding is all about creating the market reputation of the business entity. A healthy corporate identity not just improves the market value but also fetches better turnover from the expanded client base.

Highly specialized branding companies like Brands Won’s digital agency focuses on key strategies for business success, such as using a catchy company tagline, customer-focused content, and marketing strategies to create a long–term impact on the end-users.

Moreover, digital marketing branding strategies like Search Engine Optimization, Social Media Marketing, and Pay per Click also play a crucial role here to promote the overall corporate existence. Largely, corporate branding works in close proximity with the product branding strategy and directs them towards a common goal.

Service Branding

Effective service delivery is becoming the core of developing a healthy brand reputation. Better the quality of service is, the healthier is the customer base. Thus, service branding is about providing services on a reliable schedule and taking care of the post-sales maintenance services too. These two essential aspects help to create brand loyal customers and increase the goodwill of the company in the market.

Since the service is a more elaborative concept than product, therefore, the strategies encompassed are focused on delivering experience besides utility. Thus, to ensure consistent quality, service branding is comprehensively strategized with the omnichannel approach.

Co-branding It is the modern branding approach where one product, service, or company collaborates with one or more brands to create a seamless user experience. Such healthy collaborations are widely seen across different industries where two brands complement each other. Thus, to co-brand the two or more brands shall be able to complement each other,

The most common example of co-branding is Uber and Spotify collaboration where user where music add better rhythm to the ride.

Geographic and Cultural Branding This is the most precise and focused branding where the organization selectively strategize market penetration strategies for town, cities, countries based on their geographies ab=nd culture. Winning companies put a major focus on creating a powerful marketplace for their products or services by valuing the diversified expectations of each place with great precision.

To understand the local culture and geography the companies rely on local influencers from fashion, music, sports, entertainment, et cetera.

Though this is not the end of the list, these branding strategies are the aptest ones in recent times and go hand in hand with the digital marketing and branding space. Today, a large portion of brand-building lies in having a powerful digital impact. Thus, to ensure that your digital identity brings revenue in heavy digits, feel confident to reach the Vaughan-based Digital marketing agency http://brandswon.com.

Powerful Social Media Marketing

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Start your business campaign with a powerful social media marketing strategy. Social Media platforms are the loudest buzz in the marketing world because of their potential to bring huge organic traffic to the business. A well–planned social media campaign creates brand – awareness and lays the foundation for building a healthy relationship with the company.

The success of a social media campaign is not an overnight game; it takes competitive consistency backed by profound market penetration strategies. There are certain key strategic points that social media campaigns focus upon to drive long-term sales in the business ecosystem. The nature of the campaign and its related elements vary depending on the business type.

The launch of a healthy social media campaign begins by studying the product and services market in – depth; it helps to avoid time wastage on performing hit and trial methods. After thorough market research, the social media experts like Brandswon give shape to the marketing campaign considering the crucial elements.

Encourage Customer Interaction Through Focused Content Since, the main motive of the social media campaign is to attract huge traffic on the page that results in better conversion rate . Therefore, creating the user –oriented content shall be the first and foremost priority. The social media content shall speak about the brand and how it can add better value to the life of users through its product and service.

The content can be in the form of text, picture, videos, testimonials, podcasts, blogs, graphics, etc. but make sure its engaging and eye –catchy at the same time. The rule of social media says, “Engagement comes from Relevance”, so focus on creating relevant content with the help of industry and market experts.

Customized Hashtags The hashtag refers to the word or phrase that personifies the brand and adds digital identity to it. It is used for creating proper relevance to the product or services and lets end users find their interests with great ease. Thus, it is considered as the business label used on social media platforms to establish a better customer base and expand market space for the brand. In the highly competitive world, creating and marketing a hashtag is a crucial task and requires building relevance with the content elements of social media posts.

Hashtags allow users to submit testimonials and reviews which helps to build effective social proof for the campaign performance. Personalized Offerings The users feel valued when they receive a personalized experience from the brand in the form of offers and discounts. It not just brings joy but also makes value addition in building a brand loyal customer base. Moreover, personalized offerings attract new customers who are clueless about the product or services.

As a result, the offers for first-time customers serve as the first point of interaction between the brand and paves the way towards building long–term association with the company. To be noted personalized offerings is only possible when the brand is aware of the buying habits, taste, and preferences of its customers.

Make Social Media Influencers the part of the Campaign The social media platforms are a hub of digital creators who influence millions of users out there. It is observed as the most impactful way of getting a higher number of visitors on the page which in turn leads to better sales.

Moreover, through influencer brand marketing companies can communicate their discounted price offers and giveaways. Even in the highly dynamic world, the person-to-person brand promotion has its own charm, thus when their favorite influencer talks about the benefits of product and services, it sounds convincing to other associated people. Incorporate call to action People like to be a part of events where their opinions and reactions matter.

Thus, the higher engagement rate allows users to head closer to the final organizational goal of making a purchase. It includes creating social media posts indicating people to make signups and subscriptions. To increase customer interaction be sure to invite the audience for the free webinar, create a poll where they can contribute their bit in decision–making, establish storytelling content where questions, opinions, and feedbacks are invited.

Interactive content and events help to engage customers and strengthen their trust in the brand. Live Streaming It is the essential part of a social media campaign that contributes immensely to creating an interactive buzz.

The number of attendees in the live streaming is the key indicator to analyze how users react to the brand’s action plan. Furthermore, the real-time conversation and Q&A session with the visitors is considered as the best way to understand their opinions and receive reliable feedback without using any technical analytical tool. The more actively the brand streams live, the better it is able to convey its mission and vision to the users.Utilize trending features of Social Media platform.

The digital platform works on certain algorithms which can be mastered by utilizing all the essential and trending platform features. It adds better strength to the campaign and acts as a game-changer for highlighting brand products and services.

Several platforms provide business-specific tools and features to make the campaign run smoothly. All it needs is a master chase over such digital tools with the help of experts, who are aware of the complexities of the platform algorithms.

Staying ‘in the limelight’ requires keeping up to date with digital marketing industry trends. Make sure to design a social media campaign that is full of valuable and relevant trends.

Social media campaigns reaches their desired benchmark with the inclusion of key critical factors for success. Just existing as an online presence, does not make the brand prominent. Instead, an impactful social media campaign requires the expert consultation with digital marketing specialists.

Be sure to establish a precise and goal oriented campaign. To give healthy social life to your business brand, contact the expert digital marketing team at Brands Won Digital Marketing team, via: BrandsWon.com

Best Way To Build Brand Identity For Effective Business

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Inarguably, showcasing a powerful brand identity is the ultimate goal of almost every business entity, but few companies understand what it takes to build a successful brand in the global marketplace. The creation of a bold brand identity is not an overnight game, it requires a strategic process of prominently showcasing your brand in the ‘hearts and minds of a target demographic.

In the words of Marty Neumeier, “brand identity is the outward expression of the business and is defined by what it looks, speaks, and feels like to people.”

Reportedly, it takes only 0.05 seconds for people to develop a notion about your business identity through an online interface. Regardless of the business type, a strong brand identity is the result of a comfortable relationship between a business and its clients. This interaction requires effective communication and a powerful marketing strategy. Precisely because digital marketing is an integral part of the ‘social-media-driven world.’; a focused digital marketing strategy is crucial for success.

Thus, gaining an edge for your brand-name, begins through an initial consultation, with a digital marketing agency, such as; BrandsWon.com digital marketing service in Toronto. Here brand names are shaped into brand Identities that become mainstays in the global marketplace.

Key Considerations for a Bold Brand Identity 

Building a brand is about embarking on an engaging impression with users on the first possible opportunity. Followed by the first initial positive impression, the curiosity to learn more about a brand-name product or service increases continuously. 

Evidently, it is an ongoing process of learning and discovery about a business brand that takes shape, on a broader path towards creating customer loyalty for a brand name, product, or service for years to come. Hence, it is equally important to work in focused collaboration with an internal marketing team and to build develop and maintain a bold brand following of loyal long-term customers and devoted business clients.  

Finding the right connectivity, between business brands and customers, requires a great deal of expertise in brand development.

At BrandsWon.com top digital marketing company in Toronto, we are here to ensure strong brand exposure for your business brand, through our key considerations for business branding.

Being Authentic 

A uniquely authentic business model is the key to business success. Adherence winning brand development strategies is crucial to effectively connect, with a wide customer base; because ‘being authentic never goes out of style’. A marketing strategy that is unique yet offers a transparent approach for clarity and easily understood definition, is vital to the advanced growth of the business.

A clear and focused brand statement for your business is necessary, to gain and maintain a long-term association with customers and business clients.

Reliable Branding Services and Products 

Around 80% of customers prefer consistent and trustworthy brand-name products and services to be a part of their life. If the brand identity is stable and performance-driven, then many customers will want to follow the brand. A progressive brand image is a must. If a brand name showcases strength,  courage, and confidence, then these attributes empower customers who seek out these characteristics, which they want to emulate.

Once customers feel emboldened, they will want to reward the company that gave them their ‘by association sense of empowerment, with an everlasting customer or client relationship.  

Scalable and Consistent Brand Identity

The business name becomes a branding through a continuous effort to grow and evolve in a niche, within the larger marketplace. Remarkably, consistency in the effective presentation of new business ideas, allows for 30% to 40% growth, in overall business revenue and provides a unified direction of the ‘brand-name identity’.

Elements of Brand Identity

Branding is the comprehensive language of communicating a business brand identity, with people, to accelerate customer engagement. Depending on your business model, we will carefully craft a quality campaign to prominently showcase your businesses’ selling points, to ensure a bold and impactful branding campaign strategy.

This custom-tailored process begins with effectively positioning your brand before its target demographic. We will highlight the distinct traits of your products or services, through authentic and compelling stories that will ultimately establish strong roots, which will blossom into branches of long-term associations, with stakeholders and customers or business clients.

Key branding elements that every brand needs, remain generally constant. But each campaign strategy must be unique and differentiated, to effectively showcase the selling points of your specific business brand.

Logo and Tagline

The logo is a visual depiction of a business brand identity. It acts as a distinct identification mark, by demonstrating the business purpose and company image to the public, through an image with or without a written slogan. Alongside, the logo, the business tagline communicates a stronger brand image to the public through a visual medium.

Color and Shape Choice

Elegant and consistent color combinations that match the logo and design style ensure ease in identifying the business brand-name, amongst customers and brand followers.  Effective inclusion of the right shapes and color patterns captures and holds the attention of would-be customers and prospective clients.

Comfortable Fonts

 Clearly readable, legible, fonts that are pleasing to the eyes are the preferred choice, to facilitate effective communication, between business brands and customers.  Smoother communication ensures the easier building of business relationships.

Design Outlay

Incorporating interactive design elements and arranging your outlay, without ‘too much noise’, is an integral component of using minimalism to gain maximum brand exposure. Effective User Experience and sleek User Interface are key components for effective branding on the Internet.

Visual Attributes

High-resolution graphics, videos, illustrations, and images play a significant role in influencing customers to buy from you. These attributes help to ‘bridge the gap’ that is left by using solely written communication to convey your marketing message.

Interactive Content

Along with visual and audio elements, written content can do wonders for your brand identity.  Powerful content that speaks loudly and clearly about your business brand will effectively establish your business in the marketplace.

Right Marketing Strategy

Choosing the right way to market your business identity at the onset of a product launch, is the smartest way to build a bold brand presence. By utilizing the expert consultancy of a proven digital marketing agency, you are already ‘ahead of the game’.

Best Way to Build a Bold Brand Identity

The expansion of a business brand name can most specifically be measured by the resulting customer recognition, in the marketplace. Therefore, implementing and properly executing the right branding strategy for ‘brand building’ and company image brand management is vital for business success.

Branding can be showcased effectively, with the assistance of an internal team, at the company. But more maximum brand impact your business should benefit from the expert knowledge and specialized strategy of a professional brand management firm, such as Brandswon.com, which is the best digital marketing company in Toronto. Consistent brand development and brand management will ensure powerful brand exposure for your business, locally and globally.

At BrandsWon.com, a digital marketing service, we provide regular progress reports for your branding campaign.  We aim to build strong long-term relationships with business clients.  Therefore, we ensure the success of your business brand, because our brand reputation, depends on the success of your business.

How To Boost Your Business Presence In Online

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Boost business presence online with winning branding strategies to be famous on the Internet.

According to the study of Internet World Stats, in the year 2018 around 4.2 billion people were found using the internet actively. The figure has significantly grown with the outbreak of the global Coronavirus pandemic. Yes, the outbreak has brought a big boost to the online business ecosystem where products and services are exchanged with the greatest ease. Moreover, the growing limitations of physical stores and offices have to be an additional push over the decade.

Hence, today the real competition takes place at online platforms where everybody aims to gain huge organic traffic to boost conversion rate. So why not you be the next? While you plan to take your business online, there are certain key considerations to know and execute with the support of the right digital partners like Brands Won Digital Marekti 

Boost Your Business Presence In Online

Understand your offerings 

Bringing the business online requires proper sorting and slotting of products and services you aim to showcase on online platforms. It helps to visualize a clearer picture of how going online can be beneficial because each product and service requires a distinct market. As a result, their offering strategies vary too. We help you get initiated with the right set of offering strategies for potential clients and customers by reviewing the business model.

Create the online interface 

After assessing your offerings the first and foremost step is to create an interactive space in the form of a website.  Website development is completely a strategic process as it also requires a proper understanding of what you expect from the website- leads, direct sales, or just information delivery. Thus, find a skilled developer at Brandswon who works on the latest technologies and platforms to meet your requirements precisely.

Access the benefits of social media platforms 

With the emergence of social media platforms as the new marketing place, it has become the must-have spot for all forms of businesses. It is considered an effective way of ensuring better engagements with existing and potential clients. Recently, widely used online platforms like Facebook, and Instagram have in-built features supporting the seamless business ecosystem.

Since social media platforms run on some basic algorithm, thus it becomes important to hire a core social media specialist to focus on your promotional part. 

Select additional online partners 

Inarguably, having a website and social media accounts is the basic step but partnering with known platforms likes Uber Eats, Amazon, eBay, Deliveroo and Etsy helps potential clients to find you easily. The association of your brand with the industrial giants strengthens the branding process in a cost-effective manner.  

Utilize prominent features from Google 

As we all know Google is a technical leader and offers immense tools to encourage online businesses. One such prominent tool is Google My Business Page through which local clients can easily reach out to you. Moreover, it helps your brand to come up on Google Maps and extends your business horizon.  

Consider SEO strategy 

Every brand aims to be seen, found, and chosen which becomes possible with optimizing web pages according to the search engine standards.  Briefly known as SEO, it is the most competent method and results in a huge amount of conversions. The SEO experts work on increasing website visibility by using on and off-page SEO algorithms.

Since this is a consistent process, therefore requires undivided efforts to witness quicker results.  Hence, get the dedicated SEO partner to join your team from Brands Won Digital Marketing Agency 

Initiate digital marketing and advertising campaign 

It is considered the best way to bring new customers to your page and fetch conversions. Being a budget-friendly marketing activity, it has become the need and choice of all business houses that aim to seek a better clientele base across the globe. Ideally, Facebook and Instagram are the best platforms to launch an initial marketing campaign as these places have huge rates of active users presently.

As a result, ensure finding a skilled and experienced set of digital marketers to bring a successful campaign to your doorstep. 

Thus, to kickstart your online business journeys make a wise choice to partner with Canada-based digital marketing company BrandsWon.com. Let us marketing your winning brand.