Tag Archive for: Digital marketing

How Entrepreneurs Can Use Safety-Conscious Approaches When Decorating Home Office

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While the pandemic is easing, taking precautions when meeting with clients is smart for every entrepreneur. If you want to make sure that your home office is ready for in-person and virtual meetings, here are some safety-conscious approaches that can help, brought to your attention courtesy of Brands Won.  

Best Practices for Safety-Conscious Client Meetings 

Certain best practices are a necessity when meeting with anyone in person. Here are a few basic rules to follow: 

Also, find ways to use technology to increase safety. For example, you can reduce the need for direct contact by using invoicing and payment processing software or holding virtual meetings instead of gathering in person. 

Choosing the Best Space for a Home Office 

As an entrepreneur with a home-based business, investing in your home office is wise. Make sure you have a separate room you can use for your company, allowing you to keep your personal and private life separate. If possible, select a room with its own exterior door or one that’s near your main entrance. That way, you can reduce the need for clients to walk through other parts of your house. 

While it may seem counterintuitive, investing in your home and creating a separate home office can be a great idea if you’re selling soon. By taking photos of the improvements and tracking the project, you can show why your home should have a higher appraised value, making it easier to ask for a higher price. 

Getting Your Home Office Ready for Client Visits 

If circumstances warrant it, use an online label maker to clearly indicate any safety-critical information. Labels can also be handy for indicating useful information to clients who may be unaccustomed to your home office. 

Social distancing is also a critical part of safety-conscious design today. If you want to make sure that clients give you enough space, set your office up in a way that makes it a necessity. For example, with larger meeting tables, only put chairs on the far ends. For seating areas, choose heavier furniture that isn’t easy to move, like sofas or wingback chairs, and position a coffee table between you to discourage them from shifting the seats around. 

If you have a couch or chair you’d like to use in your home office, but it’s damaged, consider working with a furniture upholstery service. Spend some time reading online reviews to find a reliable company. Then reach out to discuss your needs and request a quote. Get a few quotes before selecting who you want to hire. 

Preparing for Virtual Visits 

Since meeting online is safer than getting together in person, make sure you can offer virtual visits. Get a broadband internet connection and hardline in and invest in a high-quality camera and microphone. 

Since being seen clearly is essential, combine natural light from windows with table and floor lamps to illuminate your space. Then, get a ring light to ensure your face is well lit. 

As you implement practices for digitizing your business, it’s helpful to see what other operations you can move online. If you implement new invoicing software, for example, you can make your invoicing process paperless. This not only benefits the environment but also makes getting paid by your clients quicker and more efficient. 

Bonus Tip: Protecting Your Assets 

If you want to protect personal assets from litigation, choose the right business structure. By incorporating your business, you can reduce your liability and potentially capture some tax advantages. 

Over the years, we at Brands Won have worked with Fortune 500 companies, as well as brand-new startups. We help ambitious businesses like yours to generate more profit by; building brand awareness, driving web traffic and connecting with more customers. This process results in increased revenue. Please call us today, to get started, right now. 

Marketing Ideas for Senior Entrepreneurs

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By: Sharon Wagner of seniorfriendly.info

Marketing Ideas for Senior Entrepreneurs

There are a growing number of seniors who are establishing their own businesses or embarking on a second career. If you’re a senior who’s new to the more modern business landscape, you might need ideas on how to diversify your marketing strategies to make your company more profitable.

There are over 2.5 million people in Canada who fall within the 60 to 64 age group, where there’s reportedly an exponential growth of entrepreneurs.

Senior entrepreneurs will need to invest capital in both off-line and online marketing, which means saving money where possible. Consider doing the following: Use free tools. There are plenty of free online tools, YouTube guides, tutorials, and resources available to you.

Hiring full-time employees is a financial and emotional commitment. There are several trustworthy outsourcing websites for you to find the perfect match. Incorporate your business. Incorporating your business will give you access to a much lower tax rate than being taxed as an individual. Use a formation service.

To avoid lawyers fees, you can use a formation service to file articles of incorporation and other paperwork. You can also do this yourself. There are a number of ways for you to market your business both online and offline.

Workshops

People need a face behind a brand and someone they can trust. To establish trust with potential buyers and clients, host a small workshop. You don’t need to spend a lot of money. The idea of the workshop is to introduce yourself and your product and gain support. Choose a cafe, restaurant, or private room somewhere and offer complimentary snacks.CompetitionsTo build your social media presence, consider running an online photo contest to get people to like your page. The more people you reach, the bigger your audience becomes.

Emails

Ditch manual emails and send messages via a free online email marketing platform, where you can track open rates and use the templates provided. Use these platforms to send emails, store mailing lists, and create templates. Referrals and Referral marketing can include anything from word of mouth to awards and incentives for pointing people in the direction of your company.

Networking Events

Keep an eye out for industry-related trade shows and events and attend as many as possible. If it’s financially viable, book a spot to introduce your business. Business Partnerships Partner with other businesses to promote your own product. If you own a beauty product, approach local hotels and ask if they’ll stock your item. Start by offering free samples.

Digital Presence

Creating a strong brand will do wonders for your business. Find a brand specialist to help establish your creative presence online. Social media platforms can be overwhelming, so select a few you’re comfortable with and focus your energy on those.

A good-looking website with original content optimized for the web will help establish a strong presence.

Embracing Your Next Chapter

Starting a second career or launching a new business in the next phase of your life can be overwhelming, but there are plenty of resources at your fingertips.

Contact Brands Won digital marketing agency for original content for your company and get up and running online, in no time.

Powerful Social Media Marketing

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Start your business campaign with a powerful social media marketing strategy. Social Media platforms are the loudest buzz in the marketing world because of their potential to bring huge organic traffic to the business. A well–planned social media campaign creates brand – awareness and lays the foundation for building a healthy relationship with the company.

The success of a social media campaign is not an overnight game; it takes competitive consistency backed by profound market penetration strategies. There are certain key strategic points that social media campaigns focus upon to drive long-term sales in the business ecosystem. The nature of the campaign and its related elements vary depending on the business type.

The launch of a healthy social media campaign begins by studying the product and services market in – depth; it helps to avoid time wastage on performing hit and trial methods. After thorough market research, the social media experts like Brandswon give shape to the marketing campaign considering the crucial elements.

Encourage Customer Interaction Through Focused Content Since, the main motive of the social media campaign is to attract huge traffic on the page that results in better conversion rate . Therefore, creating the user –oriented content shall be the first and foremost priority. The social media content shall speak about the brand and how it can add better value to the life of users through its product and service.

The content can be in the form of text, picture, videos, testimonials, podcasts, blogs, graphics, etc. but make sure its engaging and eye –catchy at the same time. The rule of social media says, “Engagement comes from Relevance”, so focus on creating relevant content with the help of industry and market experts.

Customized Hashtags The hashtag refers to the word or phrase that personifies the brand and adds digital identity to it. It is used for creating proper relevance to the product or services and lets end users find their interests with great ease. Thus, it is considered as the business label used on social media platforms to establish a better customer base and expand market space for the brand. In the highly competitive world, creating and marketing a hashtag is a crucial task and requires building relevance with the content elements of social media posts.

Hashtags allow users to submit testimonials and reviews which helps to build effective social proof for the campaign performance. Personalized Offerings The users feel valued when they receive a personalized experience from the brand in the form of offers and discounts. It not just brings joy but also makes value addition in building a brand loyal customer base. Moreover, personalized offerings attract new customers who are clueless about the product or services.

As a result, the offers for first-time customers serve as the first point of interaction between the brand and paves the way towards building long–term association with the company. To be noted personalized offerings is only possible when the brand is aware of the buying habits, taste, and preferences of its customers.

Make Social Media Influencers the part of the Campaign The social media platforms are a hub of digital creators who influence millions of users out there. It is observed as the most impactful way of getting a higher number of visitors on the page which in turn leads to better sales.

Moreover, through influencer brand marketing companies can communicate their discounted price offers and giveaways. Even in the highly dynamic world, the person-to-person brand promotion has its own charm, thus when their favorite influencer talks about the benefits of product and services, it sounds convincing to other associated people. Incorporate call to action People like to be a part of events where their opinions and reactions matter.

Thus, the higher engagement rate allows users to head closer to the final organizational goal of making a purchase. It includes creating social media posts indicating people to make signups and subscriptions. To increase customer interaction be sure to invite the audience for the free webinar, create a poll where they can contribute their bit in decision–making, establish storytelling content where questions, opinions, and feedbacks are invited.

Interactive content and events help to engage customers and strengthen their trust in the brand. Live Streaming It is the essential part of a social media campaign that contributes immensely to creating an interactive buzz.

The number of attendees in the live streaming is the key indicator to analyze how users react to the brand’s action plan. Furthermore, the real-time conversation and Q&A session with the visitors is considered as the best way to understand their opinions and receive reliable feedback without using any technical analytical tool. The more actively the brand streams live, the better it is able to convey its mission and vision to the users.Utilize trending features of Social Media platform.

The digital platform works on certain algorithms which can be mastered by utilizing all the essential and trending platform features. It adds better strength to the campaign and acts as a game-changer for highlighting brand products and services.

Several platforms provide business-specific tools and features to make the campaign run smoothly. All it needs is a master chase over such digital tools with the help of experts, who are aware of the complexities of the platform algorithms.

Staying ‘in the limelight’ requires keeping up to date with digital marketing industry trends. Make sure to design a social media campaign that is full of valuable and relevant trends.

Social media campaigns reaches their desired benchmark with the inclusion of key critical factors for success. Just existing as an online presence, does not make the brand prominent. Instead, an impactful social media campaign requires the expert consultation with digital marketing specialists.

Be sure to establish a precise and goal oriented campaign. To give healthy social life to your business brand, contact the expert digital marketing team at Brands Won Digital Marketing team, via: BrandsWon.com