Tag Archive for: web design

Insider Secrets to Creating a Winning Website for Your Small Business

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As a small business owner, your website is an essential marketing tool. It allows would-be customers to find you online and provides them with critical information about your goods and services. It’s important to make the most of your business website and the opportunities it offers. Web design services from digital marketing firm Brands Won can help, providing the expertise you need to ensure a strong internet presence.

A basic understanding of best practices for small business web design will help pave the path toward success. Read on for insider tips for creating a winning website.

Start with a user-friendly web building and hosting tool

There are many web design tools available, which make it simple to construct your own site. Many of these double as hosting providers, allowing for a streamlined administrative approach. Business.org rounds up some of the top contenders, including GoDaddy, WordPress, Wix, and Squarespace. When you hire a web design professional to create your site, they can advise on which tool is best for you depending on the platform type you’re building.

Plan out your content in advance

Before sitting down with a web designer, map out the content for your platform. At the least, you’ll need a home page, about page, and contact page. Sketching out your landing pages in advance will allow you to create a comprehensive content map, which will also be useful for search engine optimization purposes. Content mapping also has other benefits, such as allowing you to chart out a path for your customers to guide them through the sales funnel.

Make intuitive design a top priority

The last thing you want when a potential customer stops by your website is for them to get frustrated by a confusing design and click away. This doesn’t just mean you’ve lost a customer—it can also hurt your search engine rankings. Follow best practices for creating a user-friendly platform. You want it to be mobile-friendly, have well-configured information architecture, and feature easy-to-read and scannable content.

Emphasize search engine optimization from the start

Search engine optimization, SEO, refers to how easy it is for people to find your website online. Good SEO requires attention to many components, from how the pages on your website are titled to the keywords you use in your content. Google and other search engines may also factor in whether a platform is mobile-friendly or not. Fortunately, when you work with Brands Won, you can take advantage of their SEO expertise, and they’ll help you understand how to make SEO work for you.

Use social media to promote your website for free

Your website is just one part of your business’ online presence. Your social media is another valuable component and should be crafted in parallel with your website. You want these various elements to be cohesive and combine to form a strong brand. Once it’s set up, you can also use your social media to drive your content marketing efforts. For example, when you publish a new blog post on your website, you might push it via your social channels.

Try email marketing as another means of free promotion

Email is another tool you can use to drive your content marketing and promote your website. Email marketing is well worth the effort. As Hubspot explains, it offers an excellent return on investment, ROI, generating an estimated $42 for every one dollar spent. To establish an engaged email list, give your customers the chance to opt-in and clean your list regularly by eliminating individuals who aren’t actively opening or clicking on emails. If you need help with this task, consider outsourcing to freelance email marketing services to make this a more seamless task. 

A stunning website can be a valuable tool in driving your business success. Trust the tips above and the professionals at Brands Won to help you craft a compelling online platform.

Create a Great Website for Your Business

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How to create a unique design for your commercial website?

In a highly competitive environment, it is necessary to maintain your competitiveness. An up-to-date and well-designed website that will attract the attention of the audience and promote your products and services effectively can help you do this. 

In such a variety of commercial activities, it is very difficult to create a site that would compete with other companies and brands that are constantly developing their sites and making effective innovations. However, anything is possible, so you also have a chance to successfully create your own website. The website builder will help you with this. With his help, even an inexperienced person can create your first website for commercial purposes, without spending a lot of money. 

A nice bonus of website builders is its convenience and the availability of detailed instructions that help the user to cope with this service. As a rule, the process of building a site with the participation of such a software system is not as protracted as it would be with a web studio.

We have prepared for you some useful tips that will help you create a working and relevant design that will attract customers and contribute to the growth of website traffic.

Avoid piling up effects 

A big mistake many novice users make is that they prefer to add a lot of visual information (images, fonts, headers, animations, complex blocks, and so on). Keep in mind that an overly complex interface takes the focus of the visitor’s attention away from the information you’re trying to convey. 

Better be guided by the principle of minimalism, do not sacrifice convenience and ease of use of the site for the sake of its visual presentation. Especially if your site is designed for commerce, you should be careful with the decorations, because the most important thing for the successful functioning of the site – is his ability to quickly and clearly explain to the potential client why he should opt for your services. There are many website builders that offer a minimalistic design and do not overload the perception of the guests. Check out some good and bad website design examples.

Keep the site in the same style

In order for the site to be perceived by the audience holistically and adequately, it is worth working on the similarity of its details. Avoid using different fonts and font sizes, and try to do everything in a single color scheme, occasionally diluting it with other colors that match the primary color. So you emphasize the solidity of his site and its seriousness. Users do not like blatancy and piling different elements, so be guided by common sense and good taste. Restraint, brevity and harmony of all the elements of the site will have a positive impact on customers because they will not distract their attention to flashy images and different forms of text. 

Make your site mobile-friendly

Since most purchases around the world are made by users via mobile devices, it makes sense to create a mobile version of your site for the convenience of your customers. This will do you a great deal of good, because cell phones are available to people almost all the time, and using a PC or laptop is not always comfortable. The ability to purchase goods and services quickly is one of the main conditions for successful commerce.

Provide full information on the website

It is in your interest to make sure that your site reflects as much information about your services as possible, it is necessary in order to interest customers. Add product descriptions and photos so that customers can find what they need. Truthful information will increase the customer’s confidence in you and become a winning point for you. If you also give customers the opportunity to leave honest feedback about products and services, you will gain a reputation for honest and reliable sites, and as you know, people tend to trust the opinion of other users.

Set up convenient payment systems

If your brand is focused on the international market, then you should increase the choice of payment systems for your site, so that customers from different countries have the opportunity to buy goods or services in a convenient way for them. The most popular ones are 

Visa and MasterCard, but don’t forget that there are also Apple Pay, PayPal, Google Pay and others. The more of them you have on your website, the more users will be able to make purchases from you, which primarily benefits you. Just think how great it is that your site’s services can bring people all over the world together. 

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